Following an NCSoft earnings call in which the success of gem store purchases was emphasized, Guild Wars 2's box price has just been permanently discounted to £34.99/$49.99 for the standard edition and £49.99/$69.99 for the digital deluxe version.
If you're looking to join up now, you can catch the conclusion of the recent living story events in Southsun Cove, and look forward to enjoying the benefits of the new API release (already being seen here and here).
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