After watching the quick look and never really looking too much at gameplay GW 2 videos on youtube, this really just seems like yet another mmo to me. Kill mobs, collect stuff from them and yeah. The only difference seems to be that the leveling curve is kinda flat and that the quests are turned in automatically ? But I don't know if that is true or not 100%.
But weren't they promising this being totally different and not actually feeling like an MMO or something ? Wasn't this their main selling point ?