I watched Spookin' with Scoops (and was thoroughly freaked out), but I can't really figure out the "story" or if there even is a coherent narrative.

There's White Face, who just wants someone to play with, it seems.

Then there must be someone else who writes the various messages - "One of them is lying," etc. What does that mean? Does it mean White Face actually has sinister motives other than loneliness? Or could it mean that White Face is not to be feared?

If White Face is some kind of spirit, I guess he was killed by hanging, and the main character has to kill himself so he can stay with White Face.

But what's the deal with all the blood, and the bodies pinned to the walls, and the portrait of the lady? I wonder if there's enough information in the game to support a set narrative.

In any case, it's creepy as hell, and I guess it doesn't need to be anything but that.

Well, a part of horror is leaving out details like those, isn't it? To let your mind dream something up that could terrify you more than anything another person made up ever could.

I don't think a game like this really needs a "narrative". The player character is essentially the person playing the game, for all intents and purposes. The game is always addressing you directly, and even interfaces with you outside of the program itself.

The game gives the information it needs to give. There's an entity in your computer. It's watching you. It always will, even after you delete the executable and the folder it belongs in. That's all you really need to know.