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Concept »
Part ad, part game. Advergames are designed to promote a specific brand or product, usually outside the game industry.
Billboards are used in many games as either a form of advertisement or as something to smash through.
Advertisements sometimes appear in game as a spoof on real-life advertisements, or to further envelope the player in the video game world.
Games that are designed to inspire the purchase of a specifically branded food product.
Operating in the United States and Canada, the National Hockey League is considered the highest level of professional hockey.
The ability to order delivery of food in the real world from within a game.
An EA program where games are designed to be played online for free while being financially supported by ads and in-game micro transactions for features or items.
Product placement is the act of using branded products in high visibility settings inside movies and games in exchange for special consideration, financial purchases or otherwise. In recent years, it has become more apparent.
Downloadable Content that is only obtainable through outside promotions (i.e. not from game retailers or pre-order bonuses).
Sometimes the creator's logo or name can be found in the product's game world.
The Ultimate Fighting Championship is a U.S.-based mixed martial arts (MMA) organization.
Some video games feature characters that play video games themselves, with the player sometimes taking control of the character playing the game-within-a-game. This also includes game characters who explicitly mention that they play video games.
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