J Allard, (born James Allard), is the former Chief Experience Officer & Chief Technology Officer, for the Entertainment and Devices Division at Microsoft. He has worked on the launches of the original Xbox, Xbox 360, and the Zune media player.
J Allard doesn't need Microsoft. He's going to make his own company and launch another console because he's that much of a g. Respawn Entertainment will make games exclusive to J Allard's console as well. Fact.
The cancellation of the Courier is going to haunt Microsoft. That thing would have been a massive hit and changed the way people perceive the company. God dam you Ballmer!
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