Previously $40. I've heard nothing but good stuff about this game, so bought it on sight! Hopefully it's as crazy as I hear. Regardless, hell of a way to break in the Vita I bought literally yesterday.
Also a bunch of other Atlus games got price drops, notably Persona (1) and Persona 3: Portable, which are down from $40 to $20. Persona 2 (the one I still need) is mysteriously only down to $30. Probably going to buy it anyway.