Man, I think I actually miss Kevin Butler

#1 Posted by BisonHero (6674 posts) -

I mean, Sony is doing just fine, but looking back, he was actually a funny company mascot character thing for a couple years there.

As hammy as his lines are, I still like this weird remix thing that GameTrailers made to send off the PS3, leading up to the PS4 announcement. It's what reminded me of Kevin Butler.

#2 Posted by LordAndrew (14430 posts) -

We all serve one master. His name is Kevin Butler.

#3 Posted by TooWalrus (13240 posts) -

As do I, that guy was great. I wasn't a fan of all his ads, but when he pulled a framed photo of Jack Tretton out of his drawer and whispered "You ARE the boss of me," I loved him.

#4 Edited by Addfwyn (1936 posts) -

I really really enjoyed the KB ads, they were one of the few company ads (along with maybe Apple) that I actually went out of my way to watch.

#5 Edited by believer258 (12019 posts) -

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

#6 Posted by BisonHero (6674 posts) -

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

#7 Posted by Yummylee (22129 posts) -

I love that the actor's name is Jerry Lambert; it's actually almost as great as Kevin Butler.

Online
#8 Posted by MariachiMacabre (7099 posts) -

Yeah, it's unfortunate that Sony decided to sue him over something so stupid as simply appearing in an ad with a Wii. There could have been more great Kevin Butler ads.

#9 Edited by Butano (1757 posts) -

Definitely. His maniacal laugh in the GT5 trailer always busts me up!

#10 Posted by mercutio123 (471 posts) -

His E3 performance was just...something else

#11 Edited by BisonHero (6674 posts) -

@mariachimacabre said:

Yeah, it's unfortunate that Sony decided to sue him over something so stupid as simply appearing in an ad with a Wii. There could have been more great Kevin Butler ads.

Yeah, it's unfortunate, but I think they were done using him in ads by that point anyway. I just looked it up, and that Bridgestone ad with the Wii that got the actor in trouble came out in September 2012; however, there hadn't been a new Kevin Butler ad since late 2011 (I'm not clear on the exact month or dates, but there was an Uncharted 3 one, and maybe a couple after that, but definitely nothing later than December 2011).

Given that 8 months of 2012 had already gone by without a single Kevin Butler ad, I think Sony was done with the ad campaign. Companies as big as Sony don't like using the same advertising campaign for more than 2-3 years, even if it is as widely liked as the Kevin Butler ads were.

Maybe they were going to bring him back for some holiday 2012 ads, but there actually weren't many PS4 exclusives in holiday 2012 other than Playstation Allstars Battle Royale. Though what I wouldn't give to see a Kevin Butler ad for Journey, Unfinished Swan, or TOKYOJUNGLE.

#12 Posted by believer258 (12019 posts) -

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

The latter.

I just thought he was some super-hammy awesome executive who just happened to enjoy doing commercials. The fact that he isn't is really disappointing.

#13 Posted by BisonHero (6674 posts) -

@believer258: Awww, sorry. Now I feel like I just told you that Santa Claus isn't real.

#14 Edited by Bocam (3787 posts) -

Whatever happened to that little black boy who really loved the PSP?

#15 Posted by DrDarkStryfe (1144 posts) -

Sony parted ways with the advertising agency that cooked up Kevin Butler. You will never see the character again.

#16 Posted by BisonHero (6674 posts) -

@bocam said:

Whatever happened to that little black boy who really loved the PSP?

Made by the same ad agency as Kevin Butler, but he didn't get nearly the same positive feedback as KB, plus nobody in North America really cared about the PSP, plus the Vita was on the horizon, so they canned Marcus ads way earlier than the Kevin Butler ads.

#17 Posted by jakob187 (21691 posts) -

"We all serve one master, one king...and his name is gaming. FOREVER MAY HE REIGN!"

Seriously, in the auto-tune version, that part just gives me fucking GOOSEBUMPS!

#18 Posted by Castiel (2670 posts) -

It would be cool if he just made a last appearance at Sony's next E3 event promoting the PS4 live.

#19 Posted by squiDc00kiE (360 posts) -

@toowalrus: That may be the greatest thing I've ever seen

#20 Posted by TooWalrus (13240 posts) -
#21 Posted by psylah (2181 posts) -

@bisonhero said:

@believer258 said:

I didn't know that Kevin Butler isn't actually a person until just now. He's a character played by an actor.

Wait, did you think the actor's name was just Kevin Butler, or did you think Kevin Butler was actually some executive at Sony that just happened to be incredibly comfortable on camera? I need to know how deep this goes.

The latter.

I just thought he was some super-hammy awesome executive who just happened to enjoy doing commercials. The fact that he isn't is really disappointing.

Hidekazu Yukawa. Look him up. You wouldn't be that far off with your assumption.

#22 Edited by BisonHero (6674 posts) -

@jakob187 said:

"We all serve one master, one king...and his name is gaming. FOREVER MAY HE REIGN!"

Seriously, in the auto-tune version, that part just gives me fucking GOOSEBUMPS!

It's oddly moving, in spite of being a line from a specific company's press conference. I guess his whole persona felt like it was talking to the kind of informed gamers we are (how many other Sony ad campaigns expect the viewer to have any familiarity with Jack Tretton?), instead of just speaking to the lowest common denominator like most other gaming ads (or just speaking largely in visuals).

Also, I still really wonder if he ever expected this gig doing commercials for Sony would turn him and his character, ever so briefly, into this video game icon that was popular enough to take the stage at an E3 press conference. It's weird when you think back on it.

#23 Posted by phantomzxro (1583 posts) -

@bocam said:

Whatever happened to that little black boy who really loved the PSP?

Made by the same ad agency as Kevin Butler, but he didn't get nearly the same positive feedback as KB, plus nobody in North America really cared about the PSP, plus the Vita was on the horizon, so they canned Marcus ads way earlier than the Kevin Butler ads.

All true but i thought the Marcus ads were kind of a bad clone of the Kevin Butler ads. Nobody wants some kid telling them that their ios games suck and they need a psp to play good games. Having a "Master Race" techy attitude does not win people over. Having a kid be the voice of that message is twice as bad.

The Kevin Butler ads had a bit more charm without talking down to people, while bringing back the spirit of having fun with video game ads that has been lost these last few gens. I wish sony keep up with them as well because they were fun and funny. These live action ads were cool but nobody other then gamers will care for them.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.