I tried to make the poster the main image, since it's so much better than the box art (imo), but it was reverted.
Here's an article detailing the extensive advertising campaign for Left 4 Dead: http://www.edge-online.com/features/left-4-deads-10m-ad-campaign
About half of the campaign's dollars will go towards television advertising. Valve has secured 30-second "high impact, premium placement" spots during USC, Notre Dame, Monday Night and Thanksgiving football broadcasts.
A Valve presentation said the commercials will mix humor and horror and will air November 9 through 28 on ABC, ESPN, Fox, MTV, Comedy Central, USA, Spike TV and other networks.
The studio also plans on substantial spending for environmental ads that involve billboards, buses, train station takeovers, jumbotrons, Go Mobile trucks and other venues.
Valve said it will "saturate" New York, Chicago, Boston, Seattle, Los Angeles and San Francisco with the outdoor ads, along with key placements in Minneapolis and Dallas, peaking throughout the month of November.
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