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A small brick that can connect to other small bricks to make cool things.
History
The Lego brand had it´s beginnings in the workshop of a danish carpenter, Ole Kirk Christiansen. He founded a furniture manufacturing company in Billund, Denmark in 1916. However, it was burned to the ground by a fire in 1924, which gave Christiansen the opportunity to rebuild and expand his workshop. In order to increase his sales, he decided to make miniature versions of his products for showcasing; this concept inspired him to make toys.
Former production of toys began in 1932, however, the brand did not start by making the building toys that makes today. The first Lego toys were wooden trucks, cars and piggy banks.
1946 Lego Wooden Truck.
After a lukewarm reception and poor sales, the Kirk Christiansen´s plastic toys were widely criticized, however, they decided to keep them in the market. In 1958, a new redesign for the Lego bricks was introduced, in order to make all of them compatible with each other allowing what Godtfred Kirk Christiansen, now a high executive at Lego named "creative play". This was the true birth of the Lego system. After the death of Ole Kirk Christiansen, Godtfred assumed the definitive leadership of Lego company.
In 1960, a new fire consumed the Lego manufacturing plant, destroying all of the wooden toy inventory. However, by the time the Lego brick had gained a strong popularity and was selling well, reason why Lego decided to stop manufacturing wooden toys. Over the next decade, many popular elements like the Lego wheels, the Lego train line, the Duplo line and the first Legoland park came to be, and by the end of 1969 the Lego company had grown vastly and was ready to expand beyond national borders.
Lego´s First Minifigs.
The seventies saw the expansion of the Lego brand, sales started throught Europe with all new sets that included the Lego family, doll houses and a new line of floating ships and boats. In 1974, the first lego minifig was introduced. Later that year, the first production plant to target the America´s was opened in the US to manufacture the complete Lego lineup. In 1977 the Lego Expert Builder sets were released, which featured mechanical parts in order to build complex, functioning toys. This is the smae line that would later evolve into what is known today as "Lego Technic". By the end of the seventies, the Lego system was seen as a potential good source of educational play, and was praised for it´s incentivation of imagination and creative ability. The Lego Dacta department was created because of this mention, and since then has been oriented towards making earning for children possible through Lego sets.
In 1990, the Lego company hit the top 10 biggest companies, being the only European company featured on the list. Each year the lineup of Lego sets wash renewed, and Lego started promoting building contests to increase it´s popularity and show the almost endless possibilities the Lego brick has. At the end of the nineties, Lego started making their own themes and storylines to create a original hype around their product of toys, being fine examples of this the Lego Bionicle series or Lego Rock Raiders, both which were aimed at a specific demographic target. Lego company also began acquiring licenses to other types of products in order to implement them in their toys, being the first one of this sets the still popular Lego Star Wars series. Since then, the Lego company has expanded it´s line of toys to include robotics kits (Mindstorms) and also began searching for a new market by publishing it´s first video games, beginning with Lego Island in 1997.
Lego games
Edit
| Object Name: | Lego |
| Appears In: | 24 games |
| 1st Game Appearance: | LEGO Island |
Screenshots & Art
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Lego Indiana Jones: The Original Adventures
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LEGO Racers & LEGO Racers 2
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LEGO Star Wars II: The Original Trilogy
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LEGO Star Wars: The Video Game
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LEGO Star Wars: The Complete Saga
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LEGO Island 2: The Brickster's Revenge
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LEGO Bionicle: Tales of Tohunga
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Lego Batman: The Video Game
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LEGO Creator: Harry Potter and the Chamber of Secrets
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LEGO Technic Cybermaster
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The United States of America
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