I say this, because the casual players, the people Sony are going after, and the people who will make or break this game, don't know what it's all about. My sister, a 13 year old kid who plays The Sims and Nintendogs, came up to me a few minutes ago and asked about it. I'm not sure how she heared of the game, its probably from that whole Qu'ran thing, even my mum knew about that. Anyway, clearly all she'd seen was a simple platformer with a strange teddy running around. A Mario rip-off, something for 8 year olds.
She said "Have a look on a game site for that Little Big World game, it looks crap." Direct quote. I showed her the scores it was getting on GameFAQs and explained what the game is all about. I explained how you can make your own levels, share them on the internet, all that stuff. So after I'd explained it all, she liked the look of it.
But the fact is, not all the kids have a big brother who can explain the game to them, and most people will see what she saw, a simple platformer.
I'm wondering, how can Sony get the message accross about what LBP is all about in 20 second ads, because it took me quite a bit of explaining before my sis 'got it'. Your thoughts?

Sony missed the boat on the whole marketing thing. If they havnt gotten it right now, i dont think they ever will. Not to sound like a MS fanboy (cause im not) but MS is an amazing marketer(?)

Yeah, some ad campaigning would be nice, I haven't even seen any commercials, and LBP is one of Sony's big games. It makes no sense.

I saw a commercial and it was awesome.  They just need better ad placement for it.

"I saw a commercial and it was awesome.  They just need better ad placement for it."

I really hope they have a good ad campaign around christmas, because thats when most casual gamers get their games. 

they just need to have a narrator for the commercial, somone that sounds nice and friendly, maybe the narrator from the game.
have him be like "welcome to little big planet" [generic clips of the gameplay] "a world where you can play" [clips still] "create " [clips of level creation, not long or scary], "and share your creations with the world" [clips of multiplayer, show some crazy levels, a breif clip that shows that levels you can play are authored by other players, psn logo, sony logo, etc... sackboy waving, done]  i think they can do the whole thing in like 15-25 seconds depending on what they try to include.

even though they release this game in the fall, it is still a holiday game for sony, so expect a lot, and i mean a lot, of ads for this game come christmas time.

"even though they release this game in the fall, it is still a holiday game for sony, so expect a lot, and i mean a lot, of ads for this game come christmas time."

"Sony missed the boat on the whole marketing thing. If they havnt gotten it right now, i dont think they ever will. Not to sound like a MS fanboy (cause im not) but MS is an amazing marketer(?)"

Sony has no marketing, have you seen the ps3 commercials? they didnt even bother to advertice mgs4 =/ sony sucks big time

"Sony has no marketing, have you seen the ps3 commercials? they didnt even bother to advertice mgs4 =/ sony sucks big time"

"Sony has no marketing, have you seen the ps3 commercials? they didnt even bother to advertice mgs4 =/ sony sucks big time"

I saw a television commercial for Spider-Man: Web of Shadows over the weekend. Sony must be really cheap...

"Sony missed the boat on the whole marketing thing. If they havnt gotten it right now, i dont think they ever will. Not to sound like a MS fanboy (cause im not) but MS is an amazing marketer(?)"

Marketing is to make people buy the game. LittleBigPlanet sells itself.