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Martin Edmondson founded Reflections Interactive in Newcastle, England in 1984. Their first hit game was the Shadow of the Beast (1989) on the Amiga, but he's best known as the creator of the Driver series. In 2004, he left Reflections in a dispute between the studio and Atari SA, their publisher. The case was settled in 2006, while Atari sold the studio and rights to Ubisoft, and the name was changed to Ubisoft Reflections. Driver: Parallel Lines and its spin-off Driver '76 were made without Martin's involvement.

He returned to Reflections as creative director once again to work on Driver: San Francisco.

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