BBB Blogger - BioWare techninically falsely advertised ME3

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#1 Edited by dekkadekkadekka (730 posts) -

Topic title limit prohibits what I wanted to call this thread: (God damn it I just noticed the typo. That cost me an all-important LETTER.)

"BBB Blogger - BioWare techninically falsely advertised ME3 on one point in particular if seen in isolation"

http://www.bbb.org/blog/2012/04/mass-effect-3-is-having-a-mass-effect-on-its-consumers-for-better-or-worse/

Key quote: "Here are some examples below from their website,http://masseffect.com:

  • “Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome”.
  • “Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.”

...

The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement. It is an absolute. The next statement is not so absolute. It states “your choices drive powerful outcomes”. A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not “wholly” determined by one’s choices. This statement, really though, is very subject to interpretation. Also this is just a small example of their advertising and does not take into account anything that might have been said, as far as their public relations and other advertising campaigns."

It's interesting that this, along with the Capcom BBB complaints, have been aired so publicly. For better or worse this is showing that developers/publishers are engaging with their fanbase and that is having a resonant impact, even within these organisations. I have seen some joking, possibly even from myself that goes along the lines of "Games: SERIOUS BUSINESS." Well, maybe that shouldn't be a joke. Games are serious business to business people. If the outcry from these issues makes them reconsider their strategies then that can only be a good thing right?

#2 Posted by dekkadekkadekka (730 posts) -

@Animasta said:

OH MY GOD SHUT UP

No?

#3 Posted by fusrodah (95 posts) -

No ending decision of any Mass Effect game has any dependency of your previous choices.

#4 Posted by stinky (1544 posts) -

@fusrodah said:

No ending decision of any Mass Effect game has any dependency of your previous choices.

to be fair, they said with 3 you didnt have to play any of the other games :)

#5 Posted by mosespippy (4044 posts) -

@dekkadekkadekka said:

Technically, yes, they did. In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement. It is an absolute.

It's also really vague. The 'decision' could be anything as simple as what gun to use. In Borderlands I'd never use the 3 shot burst assault riffles. Jeff Gerstmann thinks it's the best way to play the game. It results in very different play styles. Our decisions completely shaped out experiences. See how vague that statement is? @Animasta said:

OH MY GOD SHUT UP

I agree.

#6 Posted by AckbarTheGreat (419 posts) -

STOP TALKING ABOUT MASS EFFECT 3!

#7 Edited by stinky (1544 posts) -

honestly at first i thought people were being whinny.

after finishing 3 i was disappointed with the ending, but thought "video games." i accepted it as a fact that video games don't live up to their promises.

the more i heard people complain though, the more i thought good for them. bioware should have some pie thrown in the face for this. they are guilty of my same initial reaction, the acceptance that you dont have to try hard at story in games because they are games.

if this makes people work harder in future titles i'll be happy.

#8 Posted by 71Ranchero (2679 posts) -

ME3 ending bitchfest topic #112063

Please present your ticket and take a seat.

#9 Posted by Jams (2959 posts) -

@dekkadekkadekka said:

@Animasta said:

OH MY GOD SHUT UP

No?

I think what he's trying to say is, that everyone is sick of hearing about this. Most people don't care at all about how Mass Effect 3 ended and it's starting to get a little silly.

#10 Posted by Dylabaloo (1549 posts) -

Stop kicking a dead horse, everything that people wanted to say has been said already. Wait for the free epilogue before making an ending blahahala thread.

#11 Posted by Galiant (2181 posts) -
@dekkadekkadekka Hi! Who fucking cares?
#12 Posted by dekkadekkadekka (730 posts) -

@Jams said:

@dekkadekkadekka said:

@Animasta said:

OH MY GOD SHUT UP

No?

I think what he's trying to say is, that everyone is sick of hearing about this. Most people don't care at all about how Mass Effect 3 ended and it's starting to get a little silly.

That's fair enough, but then why visit the Mass Effect 3 board to see it, or deliberately click into it to render an opinion of "SHUT UP DICKHEAD!" I'm not holding people at gunpoint, and in fact I've not rendered an opinion on the ending of ME3 in this thread.

I thought it was interesting that someone from an organisation that can affect real change in how games can be marketed is taking an interest. That's all. I'm sorry if that point wasn't clear.

#13 Posted by Jayzilla (2555 posts) -

@Dylabaloo said:

Stop kicking a dead horse, everything that people wanted to say has been said already. Wait for the free epilogue before making an ending blahahala thread.

you are right. we should cut its head off a la Godfather and put it in someone's bed.

#14 Posted by Brendan (7695 posts) -

@Jams said:

@dekkadekkadekka said:

@Animasta said:

OH MY GOD SHUT UP

No?

I think what he's trying to say is, that everyone is sick of hearing about this. Most people don't care at all about how Mass Effect 3 ended and it's starting to get a little silly.

It's not just the fact that people are tired of talking about it, but the fact that his point of view is from a stance that most people have always thought was silly and a little loser-ish, that is the BBB filing.

#15 Posted by css_switchfoot (118 posts) -

@Animasta said:

OH MY GOD SHUT UP

I agree with this duder

You know how many games I've played that I didn't like? Or thought the box art or the quotes on the box didn't represent? A friggin ton! Not once did I think that I should go after the developers, who poured their hearts into this product, and worked hard in bringing it to us gamers.

So the game wasn't everything you thought it would be...you're not alone in that feeling. But there are more important things to spend your time worrying about and definitely more important things to hire a lawyer for. Nothing good can come of making BBB complaints and making petitions and scoring the game low on Metacritic. You're just going to end up screwing the developers, who worked hard to bring us two great games, and one decent game. Games that I thoroughly enjoyed the shit out of. How many hours of enjoyment did you get out of the Mass Effect franchise? Mine is over 200. I want those developers to be able to move on and create new things for me to enjoy. I don't want to ruin their careers and lives by being a petty, snob-nosed brat about a sub-par video game (that isn't even that sub-par in the grand scheme of things). Let it lie.

More people are up in arms about Mass Effect 3 not being as good as Mass Effect 2 than there are worrying about our country's up-coming election. Fucking sad.

#16 Posted by Animasta (14648 posts) -

@dekkadekkadekka said:

@Jams said:

@dekkadekkadekka said:

@Animasta said:

OH MY GOD SHUT UP

No?

I think what he's trying to say is, that everyone is sick of hearing about this. Most people don't care at all about how Mass Effect 3 ended and it's starting to get a little silly.

That's fair enough, but then why visit the Mass Effect 3 board to see it, or deliberately click into it to render an opinion of "SHUT UP DICKHEAD!" I'm not holding people at gunpoint, and in fact I've not rendered an opinion on the ending of ME3 in this thread.

I thought it was interesting that someone from an organisation that can affect real change in how games can be marketed is taking an interest. That's all. I'm sorry if that point wasn't clear.

I want you to go count up every single thread about the ME3 ending on these forums alone, and your information is not new information

#17 Posted by dekkadekkadekka (730 posts) -

Wait, wait, wait.

You guys know I only wrote the last 3 lines, starting with "It's interesting that this..." right?

I didn't make a complaint to the BBB. I posted a link to the woman who works there, who wrote that blog, and quoted a bit from it. That's all, aside from the last three lines.

#18 Posted by Video_Game_King (36054 posts) -

@Animasta said:

OH MY GOD SHUT UP

How I feel whenever I see a Mass Effect 3 thread.

#19 Posted by qawsed (143 posts) -

Since when does someone's poor reading comprehension of truthful statements constitute false advertising?

#20 Posted by Zero_ (1973 posts) -

I get where you're coming from - but like you said, "shaping your experience" is a vague description and ambiguity in courts favour the defendant. You can take them to court if you want and argue that different coloured endings is not an experienced that's "shaped" by your experience, but it's a losing battle

#21 Posted by FancySoapsMan (5806 posts) -

@Animasta said:

OH MY GOD SHUT UP

#22 Posted by Creamypies (4052 posts) -

FOR THE LOVE OF GOD, MAKE IT STOP!

#23 Edited by Village_Guy (2501 posts) -

@Brodehouse said:

Are you people fucking stupid? Seriously. Not even fucking fooling around, are you fucking stupid? Have you ever played a fucking video game before? This doesn't pass the laugh test.

Aww, when I read the first line I thought you were going to do a parody of Jeff :(

Also I pretty much agree with you, this whole Mass Effect 3 thing has been blown way out of proportions.

#24 Posted by TentPole (1858 posts) -

@dekkadekkadekka: I don't think anyone here actually read your post.

#25 Posted by Pimpsandwich (72 posts) -

@Animasta said:

OH MY GOD SHUT UP

#26 Posted by Kidavenger (3511 posts) -

The BBB has no power over any company other than giving them a bad rating, and almost every large company already has a bad rating because there isn't much you can do about it, the larger you are the more targets are on your back.

Complaining to the BBB about video games does nothing but waste the BBB's time.

#27 Posted by Brodehouse (9605 posts) -
@Village_Guy That's exactly the tone I was going for. It's what I think whenever I see gamers overreacting. The 'faithful recreation' stuff didn't fit this topic, though.

I didn't like the Mass Effect ending, and I wanted it changed/clarified/whatever. But this BBB nonsense is the kind of horseshit that makes gamers look like fucking idiots who have never lived in adult society before.

I'm filing a BBB complaint against Yesterday. It said the ending wouldn't leave me indifferent. They lied!
#28 Posted by Napalm (9020 posts) -

@Animasta said:

OH MY GOD SHUT UP

I'm really over and done with this shit with Mass Effect 3.

#29 Edited by SlashDance (1804 posts) -

They said it was gonna be good, but I don't like it.

FALSE ADVERTISING !

#30 Posted by rustyengel (8 posts) -

The ironic thing is people seem to be invested enough in the forum topics board to reply to this thread, kinda mirrors the agency people have in the ME3 story doesn't it, oh and yea the ending was senseless.

#31 Posted by Gaff (1654 posts) -
“Mass Effect 3 is Having a ‘Mass Effect’ on Its Consumers for Better or Worse”

Goddammit, that pun was terrible.

And in other news: Peter Molyneux still walks free. Axe deodorant does not lead to an increase in sex appeal. News at 11.

#32 Posted by BisonHero (6214 posts) -

Wow, you guys are incredibly hostile. I agree that there are too many generic threads about the reaction to Mass Effect 3, but this thread isn't like that, and was worth creating. It's interesting to see what the outcome was to those BBB complaints about Mass Effect 3.

Please, calm down.

#33 Posted by Brodehouse (9605 posts) -
@Gaff Peter Molyneux is the Bin Laden of the BBB's video game department.
#34 Posted by MariachiMacabre (7054 posts) -

@Brodehouse said:

Are you people fucking stupid? Seriously. Not even fucking fooling around, are you fucking stupid? Have you ever played a fucking video game before? This doesn't pass the laugh test.

I laughed.

Online
#35 Posted by dekkadekkadekka (730 posts) -

@BisonHero: Thanks!

#36 Posted by jozzy (2041 posts) -

A list of quotes like these (many more than these in fact) was being discussed to exhaustion weeks ago. What's the use of bringing it up again, in less detail than people have done before?

#37 Posted by Otzlowe (337 posts) -

I have tried to avoid these topics as much as possible and have done so fairly successfully, yet, even I am incredibly tired of hearing about Mass Effect 3 and how BioWare is apparently the devil or something.

#38 Posted by JasonR86 (9609 posts) -

Ugh.

#39 Posted by Gaff (1654 posts) -

@BisonHero said:

Wow, you guys are incredibly hostile. I agree that there are too many generic threads about the reaction to Mass Effect 3, but this thread isn't like that, and was worth creating. It's interesting to see what the outcome was to those BBB complaints about Mass Effect 3.

Please, calm down.

04/03/2012Receive Business Response
I was able to get in touch with Spike to discuss his issues with the ending of Mass Effect 3 as well as the ensured that any of his feedback regarding the ending was recorded and provided to the necessary parties within EA.
As far as a patch is concerned to "change the ending", several executives and members of the PR team have gone on record saying that new content is coming that will hopefully answer several questions that were left unanswered.
Spike seemed to enjoy the time we spent discussing Mass Effect and I feel as though although we did not exactly meet his desired resolution, he was pleased with the efforts made and thanked me for ensuring that his thoughts and feedback were heard and forwarded to the necessary parties.
04/04/2012Consumer Resolved with Business Response
(The consumer indicated he/she ACCEPTED the response from the business.)
They have made a public commitment to fixing the ending of the game to reflect their advertising promises.

https://goldengate.app.bbb.org/complaint/view/57218643/c/w9bv8x

Most importantly, note the dates. This is well after the announced by Dr Ray Muzyka of BioWare. You know the statement about adding answers to the questions fans may have? Now, what was the complaint again...

Desired Resolution:
A patch to the game that fixes the ending to represent their advertised claims available for free to game owners. Barring that, I would like my money back.

Well. That certainly ended well. For one party involved at least.

#40 Edited by FreakAche (2950 posts) -

The phrase "shape your experience" is completely subjective. From some definitions of the phrase, it is a completely accurate statement. Making claims of false advertising is just plain laughable.

#41 Edited by SpaceInsomniac (3568 posts) -

Assuming you could call official pre-release statements from BioWare "advertising" the whole "not an A, B or C type ending" thing is much more damning than some vague "shape your experience" statement.

Does the BBB person even know that happened?

#42 Posted by Dtat (1623 posts) -

I mean he IS right. Even if you're tired of hearing about it. :/

#43 Posted by familyphotoshoot (653 posts) -

I normally find taking pleasure in the suffering of others to be a sign of serious mental illness, but in this case I can't help but smile at all the butthurt from BioWare fans about this stupid game.

#44 Posted by chrissedoff (2075 posts) -

@Animasta said:

OH MY GOD SHUT UP

#45 Posted by huntad (1930 posts) -

No.

#46 Posted by nintendoeats (5975 posts) -

@Animasta said:

OH MY GOD SHUT UP

Seriously. I just finished it last night and I'm already tired of hearing people talk about it.

In other news, one-shot center mass with a rifle will neutralize an enemy in Modern Warfare 2.

#47 Posted by TaliciaDragonsong (8698 posts) -

Hey I'm all Mass Effect fangirling over here so I hear you, but what done is done.
Bioware's falsely advertising, EA's stealing our credit cards, Blizzard has our souls, Capcom can make a normal western game for shit, Sega can't make a sonic game even though they announcee is 'rebirth' every new title...
 
It goes on and on and on.

#48 Posted by DrDarkStryfe (1089 posts) -

People need to look up cases where false advertising actually happened. BioWare and EA did nothing near false advertising.

#49 Posted by Suicrat (3764 posts) -

I couldn't stand the fact the way I chose to end Mass Effect 2 had very little bearing on the opening and main thrust of Mass Effect 3's story. I did not find the dream sequences very engaging. But was I left with the impression that there was any "laziness" involved? Hell to the fuck no, because I am intimately aware that Bioware and EA spent MILLIONS of man hours producing Mass Effect 3.

In a world where companies and legislators build billion-dollar cozy relationships, where banks receive loans at interest rates of under 1%, then lend money for far higher rates and your savings account pays an interest rate that is lower than the price of inflation, where auto manufacturers produce cars with ever-faster planned obsolescence, and health insurance companies have favourable regulations leading to captive markets of entire state populations, that an overly-rigid ending in a VIDEO GAME is having complaints filed against its producer.

#50 Posted by Godlyawesomeguy (6386 posts) -

I love how much peoples' attitudes have changed about ME3 recently. What happened to everyone getting their pitchforks and going after Bioware with all the internet hate you could muster? Oh, it's not "in" anymore? Okay then, carry on.

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