So there was an app on iTunes (Here) that went on sale yesterday from EA featuring an extended immersion in the Mass Effect Universe. The app in question provides the opportunity to receive messages from characters in the game once you interact with them, updated news from Bioware, and you can view the entire anthology of codex entries. I for one love this idea and wishes for other games to provide such immersion, provided I realize that most games don't have complexity in terms of story depth and character development to the level Mass Effect has. However, I wanted to ask this viewership whats your take? Is this a gimmick or has this genuinely enhanced your experience?
Edit: I should clarify that that the app is free and that it being "on sale" could be misconstrued