When Xbox 360 was about to be released I couldn't be more excited. J Allard could literrally sell me on anything and I played a lot of original Xbox considering I got it at launch and never had a PS2. 360 turned out to be a great platform with a variety of games. Even though Allard left the platform still continued to grow, but then it took a turn.
Microsoft noticed how interested casual gamers were in Wii and they wanted to go after that market. They destroyed the once beautiful dashboard with the NXE that feels awkward to navigate and has tons of ads. They replaced gamer cards with these rediculous avatars that they can easily sell items for. They've forced all of their stupid fucking services into the experience like Bing and Zune. If I want to search something on the Dashboard when the new update comes out with my Kinect I actually have to say "Bing" before I say the word I'm searching for, why can't I just say search Microsoft?
I was watching their E3 press conference live and literally fell asleep. I woke up right before they announced Halo 4 and I wasn't even excited. MS sells Halo the same way they sell Office, with small iterations every three years. The Kinect stuff was pretty ridiculous, those demos was absolutely dreadful to watch.
Never trust Microsoft with a product you like, Steve Jobs was right, "they have no taste". Take at a look at what they did to the Rare site.