They site, low attachment rate, High development costs and poor sales of their software on the platform compared to the Wii and 360.
Wow, this is like the gamecube all over again. It'll be sad if that happens. But then again, they are a business and they are gonna look to maxamize their profits.
Activision CEO Bobby Kotick has warned that the publisher “might have to stop supporting Sony” platforms. “I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” he told The Times. “They have to cut the price, because if they don't, the attach rates are likely to slow,” he added. “If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.” Kotick, who said recently that he was disappointed the platform holders opted not to announce console price cuts at E3, also noted that Activision had paid Sony $500 million in royalties and other goods last year, which “probably still worked out at 400 percent of the profit they made.” |
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