So last year 2K put the greatest player ever on their cover. I naturally expected a step down this year, but instead, they decide to put Michael Jordan on the cover yet again, but then split the production of boxes evenly three ways and also give Larry Bird and Magic Johnson their own covers for this year's game. Kinda crazy to be sporting three separate covers for one game, but I suppose 2K had to up the ante somehow. Anyway, here's what each of the covers look like:
And here's a little bit of explanation that I found in an article on ESPN.com:
That's right, 2K Sports is splitting the production run between three legendary boxes this year, as stores will actually receive an equal 33-percent share of Jordan, Magic, and Bird covers from day one, enabling gamers to decide which superstar they want to stare at for the next 12 months between 2K cycles.
"Michael Jordan for us last year was a huge success from a fan standpoint and an in-game standpoint," says Jason Argent, vice president of marketing for 2K Sports. "But in 2K Sports fashion, we continue to improve, we continue to evolve and this year we're taking it up a notch by having three covers of the game.
"And to take it up another notch, we're departing from our traditional brand look. We wanted to do something that was really dynamic and really different this year, so we talked with a bunch of sports artists and street artists, and we ended up teaming with a sports photographer named Adam Larson. He has done a ton of high-profile stuff, including an ESPN The Magazine cover, so we partnered with him to create all of the artwork for all three covers for us. All of the artwork is consistent between the covers in terms of look and feel and cover scheme. The only thing different, of course, is the athlete."
"The game under all three covers is the exact same," he explains. "Having Michael, having Magic, and having Larry Bird involved will tie to the game and to some of the features that we'll be unveiling in a couple of weeks, but that's all I can say right now."
Seems like they could be incorporating another Jordan Challenge-esque mode this year featuring each of these three greats. Sounds exciting to me! I know there aren't a lot of basketball fans here, but what do you guys think?