Need for Speed is a multi-platorm racing game franchise developed by Electronic Arts. Need for Speed was created by Canadian developer Distinctive Software before an EA buyout in 1991. The series is characterised by an arcade approach to the racing genre, often featuring police chases, street-style car customization and humorous, over-the-top characters. Since Need for Speed's second iteration in 1997 the series has seen new releases every year (except for 2001, 2014, and 2016), usually aimed at the holiday period, reflecting the game's broad popularity. Although at least 150 million copies of NFS games have been sold, making it the best-selling racing game franchise to date, it has seen multiple changes throughout the years and no less than three reboots.
The first era of Need for Speed, consisting of the first six entries in the franchise, followed a simple premise; to give players the opportunity to race some of the world's most exotic sports cars in a variety of scenic environments. With the exceptions of Need for Speed II and the Porsche-focused Need for Speed: Porsche Unleashed, the games often involved police chases to spice up the action. Need for Speed III: Hot Pursuit (along with Need for Speed: High Stakes and Need for Speed: Hot Pursuit 2) also allowed players to play as the cops stopping the racers; III even began a popular sub-series of NFS entries focusing heavily on the police pursuits.
However, in 2001, Universal Studios released the hit action film The Fast and the Furious, which brought the import tuner culture to mainstream audiences. Looking at the success of the film, EA had Black Box, the developers of the PlayStation 2 version of Hot Pursuit 2, make a new NFS entry that focused on the underground street racing scene of tuners and aftermarket customization rather than exotics and sports cars. The result was 2003's hugely popular Need for Speed: Underground, which became the most commercially successful entry in the franchise and started a new era of NFS games focusing on tuners. An open world sequel was released the following year to similar success, although the lack of police in both entries were also criticized. As a result, in 2005, EA Black Box released Need for Speed: Most Wanted, which reintroduced cop chases to the franchise and integrated them to the open world environment, which also brought back sports cars and exotics and was now set in the day again (after the endless nights of the Underground games). Most Wanted also became infamous for its story and acting ("Five grand... FIVE GRAND!"). Nevertheless, the franchise's nineth entry sold 16 million copies, becoming the biggest-selling entry in the series. Most Wanted's sequel, Carbon, released the following year, improving the car customization and returning to endless nighttime, while introducing a crew system and maintaining the police chases from the previous entry.
In 2007, Need for Speed: ProStreet was released to mixed reception. It was criticised for its departure from the popular underground street racing themes of earlier incarnations. This prompted reassurances of a return to the series' roots for the 2008 release, Undercover. This was met with underwhelming reviews as the series tried to go back to a formula similar to Most Wanted. This prompted EA to remove Black Box as Need for Speed's main developer and give the franchise another reboot. In 2009, they released two different games; sim racing-focused Need for Speed: Shift for Xbox 360, PlayStation 3, and PC, and the cartoony Need for Speed: Nitro for Nintendo DS and Wii. Black Box continued to work on a different entry, however, releasing the free-to-play racing MMO Need for Speed: World for PC in July 2010. World combined the maps of Need for Speed: Most Wanted and Carbon and kept the car customization focus from Black Box's earlier entries. Despite receiving twenty million registered users by November 2012, World ultimately failed to impress most critics. The game was shut down July 14, 2015 alongside three other free-to-play EA titles.
A highly anticipated Need for Speed title by Burnout developers Criterion Games was revealed as Need for Speed: Hot Pursuit at EA's press conference at E3 2010. The reboot of the Hot Pursuit series returned the franchise's original focus on exotics and sports cars being chased by the cops (which players can play as) in a fantastic environment not seen in the NFS franchise since since Hot Pursuit 2. The game also introduced a social racing component called Autolog, which allow players to asynchronously compete with their friends for the best times in races and events. It released on November 16, 2010 to critical acclaim, winning several racing game of the year awards, with Autolog being a part of every subsequent NFS installment since. In 2011, a sequel to Need for Speed: Shift titled Shift 2: Unleashed (which strangely did not carry the Need for Speed title despite still being part of the franchise), was released to better reception that the first Shift. Later that year, Need for Speed: The Run was released. The first NFS game to feature on-foot segments, it was EA Black Box's attempt to take back control of the franchise. However, the game disappointed in sales and critical reception, which led to layoffs at the studio in 2012. The studio was renamed Quicklime Games that year to continue focusing on developing Need for Speed: World, and were eventually shut down in April 2013.
In 2012, EA announced that Criterion Games were developing another reimagining of a beloved entry in the series with their own take on Need for Speed: Most Wanted. A more socially-focused take on the original 2005 Most Wanted, the game was seen more as a spiritual successor to Criterion's 2008 smash hit Burnout Paradise and featured a revamped Autolog system. The game was released to positive critical reception, but polarizing fan reception, with many players of the first Most Wanted expressing displeasure on how different it was compared to the original. After Most Wanted, EA assigned then-new development studio Ghost Games (formerly EA Gothenburg) to develop the next entry and take over development of the franchise. In 2013, the developer released their first game Need for Speed Rivals, which was developed with assistance from Criterion and was essentially an open world followup to Criterion's 2010 Hot Pursuit. However, in 2014, EA decided that they would not release any new Need for Speed game, although they did release a Complete Edition of Rivals and a film adaption that starred Aaron Paul (Jesse Pinkman of Breaking Bad fame) during the year. Instead, EA decided to reboot the franchise once again, this time with a return to the import tuner scene.
In 2015, EA released two entries to the franchise; an original free-to-play mobile entry developed by Firemonkeys Studios called Need for Speed: No Limits (which also replaced Need for Speed: World that, as aforementioned, was closed that same year), and the subtitle free Need for Speed developed by Ghost Games. The latter game featured photorealistic visuals and full motion video cutscenes, along with a free post-release update system called the "Living Game". The reboot received mixed reception, with criticism going towards the game's always online requirements and rubber band AI. It was also criticized for lacking manual transmission and drag races, although they were later added in updates. The mixed reception caused EA and Ghost Games to delay the next entry in the series to 2017. That year, they released Need for Speed Payback, which featured offline single-player and a story inspired by action driving films, most notably the more recent Fast & Furious films. However, Payback, as well as Star Wars Battlefront II (which got more mainstream attention), received heavy criticism for their loot box mechanics.