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Diablo III to Feature Real Money Auction House for In-Game Items

The countdown to the first bankruptcy claim by a Diablo III player begins now.

It's no secret that Blizzard has struggled over the years with World of Warcraft and its various players/illicit sources making money off items featured in the game. Be it gold farmers in China, dudes selling swords on eBay, or whatever else, the demand for the sweetest of loot is high enough to where people are willing to plunk down actual cash money to get it.

Now, it sounds like Blizzard has figured out how to get in on the action.

GIANT BOMB GOT THE HOTTEST DIABLO III AUCTION HOUSE SCREENS CLICK HERE FOR THE AWESOME HOTNESS IT'S SO HOTTTT!!!
GIANT BOMB GOT THE HOTTEST DIABLO III AUCTION HOUSE SCREENS CLICK HERE FOR THE AWESOME HOTNESS IT'S SO HOTTTT!!!

Blizzard today officially unveiled its plans for item transactions within the world of its upcoming action RPG, Diablo III. Similar to World of Warcraft, players will be able to use in-game gold to put items they collect up for sale via an in-game auction house--unlike WoW, however, they will also be able to put up items for cold, hard cash.

The system uses the same player-to-player auction model as the gold-based auction house, but, you know...for money. Each region will have its own respective currency, and players who sell items will have the option to keep the money in their Battle.net account for future transactions, or cash out entirely via a currently unknown third-party provider.

How does Blizzard make money on this whole process? By taking "nominal" fees, evidently. Blizzard will take a flat fee from the sale price of every transaction, and will also take a fee if you opt to cash out.

The question of the legality of such a system does immediately present itself, especially given the American government's recent crackdown on similar systems employed by online poker sites. Granted, those companies were skirting US gambling law by using offshore companies to house and transfer players' funds, but Blizzard's system does seem on the bleeding edge of what the government is generally okay with when it comes to online fund transfers. In speaking to Joystiq, Blizzard's Rob Pardo did have an explanation for how they plan to try and keep this all above board.

If there's a legal issue at all, it's likely in the "cash out" option. Blizzard is transferring some of the responsibility to the third-party provider and, in order to do that, players will need to choose, right away at time of sale, whether they want to keep the money in Battle.net, or take it out to cash with that extra percentage fee going to the third-party provider. Any money left in the system needs to stay there. Players won't be able to cash it out at any point in the future, except by buying Blizzard products and services. "We're not a bank," says Pardo. "We don't want to deal with all of those additional regulations. So that's going to be the responsibility of our third-party payment provider."

That Joystiq preview features a much longer conversation with Pardo that makes for fascinating reading if you want to learn about how Blizzard plans to make this whole scheme work.

Gotta ask it: How many of you out there would use a system like this? Are you "hardcore" enough to pay cash for the sweetest of loots? Or is in-game gold more-than-sufficient for your play style?

Chavtheworldon Aug. 1, 2011 at 8 a.m.
The fact that there's another auction house that doesn't use real money makes me think this isn't a problem.
laserbolts is online on Aug. 1, 2011 at 8:02 a.m.
@Chavtheworld
aaa
Insightful. But yeah this is no surprise and doesn't bother me at all. It's better than some jerk off selling shit on ebay.
Sinfulon Aug. 1, 2011 at 8:04 a.m.
Why Grind with my sword when I can Swipe my card?
Aronman789on Aug. 1, 2011 at 8:05 a.m.
Well shit.  
 
When's Torchlight 2 out?
Hennyon Aug. 1, 2011 at 8:06 a.m.
The downward spiral of eternal trading with the Devil begins here folks.
JoeyRavnon Aug. 1, 2011 at 8:07 a.m.

@laserbolts said:

But yeah this is no surprise and doesn't bother me at all. It's better than some jerk off selling shit on ebay.

Same here. What does catch my attention is the fact that Blizzard is using a DRM similar tu Ubisoft's. You need to be constantly online to play the game, even if you're just playing single player. I understand they want to prevent cheating when there is money involved, but I wonder how much backlash will it get. Ubisoft's DRM is not held in a high esteem by gamers.

Coreymwon Aug. 1, 2011 at 8:08 a.m.

I wouldn't use a system like this. I won't spend enough time in-game to warrant purchasing higher quality items. I'll jump in a few times a week with friends and that'll be that. Whatever I pickup is what I have.

ahoodedfigureon Aug. 1, 2011 at 8:08 a.m.
I've seen other micro pay stuff but... auction?  Do you put your money in in advance? Can you bail out? So weird.
Sinfulon Aug. 1, 2011 at 8:08 a.m.
Zynga didn't make this game did they? OH wait..it's Bobby at it again.
 
Guess what...dupers can feed their families now! The World is at peace.
PenguinDuston Aug. 1, 2011 at 8:08 a.m.
The question I have is will all the "purples" be sold for real-world cash leaving nothing but "greens" for the virtual currency auction house?  Would that put getting really good items in the hands of those willing to pay real money only?  I'm not sure how fair that is since it turns the cash driven auction house into a privileged-only store.   This is what happens in the F2P MMOs I've seen.  
Kurtdyoungon Aug. 1, 2011 at 8:09 a.m.

If I read this right, then I could sell my ultra rare items for real cash right? So essentially if I played enough, I would get my initial investment back, right? It seems kinda cool, but something I'll probably never use.

HeadNodShyon Aug. 1, 2011 at 8:09 a.m.

I guess I shouldn't be surprised.

And yea...

@Aronman789 said:

When's Torchlight 2 out?
WinterSnowblindon Aug. 1, 2011 at 8:09 a.m.

@Chavtheworld said:

The fact that there's another auction house that doesn't use real money makes me think this isn't a problem.

Except nobody is going to use that one when they could be making real money. It's going to destroy the games economy and like most other microtransaction systems: give a huge advantage to players willing to spend money. This not only kills the sense of progression, but could completely unbalance PVP.

ryanwhoon Aug. 1, 2011 at 8:09 a.m.
My ass has room for this. Yeah Im earning things over time and other people are buying cheat items. Its cool. I got more room up there.
PopBoton Aug. 1, 2011 at 8:10 a.m.

Gross. Watching the Activision-Blizzard PR spin the latest bad news (no mods, always-online DRM, this cash trade system) has left me feeling slimy just by proximity. Gotta get that green harvest of cash money I guess.

Bedurndurnon Aug. 1, 2011 at 8:11 a.m.

Oh wait, you're serious; let me laugh even harder.

Marz is online on Aug. 1, 2011 at 8:11 a.m.
This was already happening in Diablo 2 in a not so legal way and if you are somewhat shocked and appalled that this is a feature now, then you were clearly out of the loop.  Blizzard is just circumventing the inevitable and taking responsibility.
Noxtison Aug. 1, 2011 at 8:13 a.m.
I guess it's better than all of it going on ebay, but I would never pay for the stuff. I'm more disappointed that there will be no offline :/
Daveyo520on Aug. 1, 2011 at 8:13 a.m.
In game money is just fine.
ryanwhoon Aug. 1, 2011 at 8:15 a.m.
@Marz said:

This was already happening in Diablo 2 in a not so legal way and if you are somewhat shocked and appalled that this is a feature now, then you were clearly out of the loop.  Blizzard is just circumventing the inevitable and taking responsibility.

Word on including things from Diablo 2. So they'll also just let me buy a hacked necromancer day 1 so I can summon 100 skeletons to fight another hacked dude and his army of 100 cow warriors? That's a real time saver cus my dll editing is rusty.

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