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Added by Brad Shoemaker on Feb. 19, 2009
Friendly Giant Bomb user Lucas May sent over a strange, depressing note about possibly the weirdest video game tie-in promotion I've ever heard of. Apparently residents of Canada can purchase the Cheese Heads brand of mozzarella cheese (which appears from the pictures to come in the highly desirable string configuration) and receive a free PC copy of Michel Ancel's excellent but largely unappreciated Beyond Good & Evil.
No mail-in order or anything required, it's right up in the package! Here's the photographic evidence.
We all knew BG&E didn't sell anywhere near the number of copies its quality warranted, but man, did they really overproduce it that badly? Oh well, this seems like a win-win for Ubisoft. Clear your warehouse of excess inventory? Check. Build awareness for the upcoming sequel? Check. Plus, when you end up with a package of string cheese, everybody wins.
No mail-in order or anything required, it's right up in the package! Here's the photographic evidence.
We all knew BG&E didn't sell anywhere near the number of copies its quality warranted, but man, did they really overproduce it that badly? Oh well, this seems like a win-win for Ubisoft. Clear your warehouse of excess inventory? Check. Build awareness for the upcoming sequel? Check. Plus, when you end up with a package of string cheese, everybody wins.
Filed under :
Beyond Good & Evil 2,
Beyond Good & Evil
101 Comments
I just want to cry. They can't even GIVE copies of BG&E away: they have to trick you into buying the game with copious amounts of stringy cheese goodness.
This is the most depressing news I heard all day. And as someone who has never played Beyond Good & Evil, it makes me feel like even more of a douchebag.
Wait. Some cheese brand is gving away European copies of Beyond Good and Evil to Canadian cheese-eaters?
Kinda makes me feel like a knob for buying it again for PC...
But, damnit, the game deserved it!
But, damnit, the game deserved it!
Oh man...I wish BG&E came with cheese when I bought it. I think that is probably the right way to market this. Not to have the cheese come with the game....but hate the game come with cheese...who could resist?
"You mean I get this game and FREE CHEESE!?!?!?!"
"You mean I get this game and FREE CHEESE!?!?!?!"
Oh my god... Be right back, gonna go buy some cheese.
EDIT:
WAIT WAIT WAIT... If it's Canada, then why is it PEGI?
EDIT:
WAIT WAIT WAIT... If it's Canada, then why is it PEGI?
Well at least this will get some people to actually play the game and it could possibly help sales of the second game.
LiquidPrince said:
"Oh my god... Be right back, gonna go buy some cheese.Packaging Error!
EDIT:
WAIT WAIT WAIT... If it's Canada, then why is it PEGI?
"
That is rather...odd isn't it? But I suppose you're right and at least they get copies of the game out there in circulation and hopefully pick up a handful of new converts in the process. Personally although I did enjoy the game and though it was quite good, I think it's one of those highly overrated affairs in which people are dressing up the game as more than it truly is due to the unjustifiably poor reception it received. The combat was very basic and you generally used the same move to defeat almost everything in the game and I thought the ending was a huge cop-out emotionally speaking.
Still...it was fun and I liked the characters so I am looking forward to a sequel.
Still...it was fun and I liked the characters so I am looking forward to a sequel.
I have not much to say on this matter other than Beyond Good and Evil was an excellent game and I cant wait to see what the sequel will be like... oh and mozzarella cheese is beyond good, its uh great!?... what.. yea i did get over it..
Thats really sad, but I`m in Canads so I`m going to take this opportunity to find me some of that cheese.
String Heads are good. But the Canadian packaging is different than i'm used to.... oh and there's a game in it..
LiquidPrince said:
Cheese exec: "Hey, Ubisoft! We want to package some game with our cheese."
Ubisoft exec: "Sure, we've got some extra copies of Beyond Good & Evil lying around in a warehouse in Europe."
Cheese exec: "Beyond what? Whatever. Just ship 'em over."
"Oh my god... Be right back, gonna go buy some cheese.I think Brad may be onto something with the excess inventory thing.
EDIT:
WAIT WAIT WAIT... If it's Canada, then why is it PEGI?"
Cheese exec: "Hey, Ubisoft! We want to package some game with our cheese."
Ubisoft exec: "Sure, we've got some extra copies of Beyond Good & Evil lying around in a warehouse in Europe."
Cheese exec: "Beyond what? Whatever. Just ship 'em over."
I liked Beyond Good and Evil, and thought its characters were incredibly fun, but I'm not huge on it. It was a hard game to market initially. Let's hope this sees some people pick up the sequel.
Shit, that is depressing. That WAS a good game for a lot of different reasons. I guess that game getting exposure is better than not, no matter how it's promoted.
Not sure the E.T. comparison is in any way justified, though.
Not sure the E.T. comparison is in any way justified, though.
This makes me desire cheese...
Marketing is working, stop me before it's too late!
Marketing is working, stop me before it's too late!
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Giant Bomb is Whiskey Powered with Django
on Feb. 19, 2009