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Guitar Hero III Hits $1B

I think this Guitar Hero thing might be catching on!

By Ryan Davis  |  Jan. 12, 2009

So Activision's CES keynote was apparently pretty uneventful, providing a quick peek at Guitar Hero: Metallica but mostly spending a weird amount of time talking about the company's games from 2008. One point of interest, though, was the revelation from Activision CEO Mike Griffith that Guitar Hero III: Legends of Rock had created $1 billion in revenue, which is a new sales record for any game in the history of ever. Sure, that's counting all of the different platform versions, and the bundled guitar controllers pads the per-unit prices pretty well, but still. A billion. $1,000,000,000. Looking at that number is like when people from the Midwest talk to me, someone who was born and raised in California, about the temperature hitting -20 during the winter. I simply do not have a point of reference to understand what that number actually means. So, to provide some perspective, here's a few things that you could buy with a cool bill.

253,164,556 Six-Dollar Burgers from Carl's Jr.















34,494,653 bottles of Goldschlager (750ML)


2,857,142 Swarovski Crystal-encrusted Nintendo DSes


50,000 Sony Bravia 70-Inch 1080p 120Hz LCD HDTVs


10,000 Midways













125 Maybach Exeleros


50 Crank 2: High Voltages





















































So yeah. That's a lot of money!
Filed under: Guitar Hero III: Legends of Rock
39 Comments
dsplayer1010on Jan. 12, 2009 at 6:32 p.m.
I thought that they had reached a billion a while ago.
dtran1212on Jan. 12, 2009 at 6:32 p.m.
i would like that burger, tv, and that sleek looking car please
chilililion Jan. 12, 2009 at 6:34 p.m.
Kickass post
lordofultimaon Jan. 12, 2009 at 6:34 p.m.
Hardees > Carls Jr.
JohnDudebroon Jan. 12, 2009 at 6:37 p.m.
"10,000 Midways" made me laugh.
damnboyadvanceon Jan. 12, 2009 at 6:52 p.m.
That's a lot of burgers.
JackiJinxon Jan. 12, 2009 at 6:54 p.m.
Wow. I contributed to that 1 billion yesterday. Go me!
AndrewBon Jan. 12, 2009 at 6:55 p.m.
Guess they aren't hurting for money. Though I think they'd best be saving it up for the eventual Intrument-Gaming crash.
RHCPfan24on Jan. 12, 2009 at 6:59 p.m.
Nice post Ryan. That is one BIG number.
RenegadeSainton Jan. 12, 2009 at 6:59 p.m.
That's a lot of Midways.
Kontrapunkton Jan. 12, 2009 at 7 p.m.
Ahaha 10,000 midways, man your dollars don't go as far as they used to :D
Hugheson Jan. 12, 2009 at 7 p.m.
They'd only be at $999,999,940 if it wasn't for me!
TimeWaffleon Jan. 12, 2009 at 7:25 p.m.
i totally laughed out loud at the 10,000 midways
ch13696on Jan. 12, 2009 at 7:34 p.m.
LiquidPrince is online on Jan. 12, 2009 at 7:39 p.m.
Damn...
Genoon Jan. 12, 2009 at 7:53 p.m.
It's 1 Bil revenue, which is different from profit. Revenue simply measures cash flow and doesn't take into account expenses.
zitosilvaon Jan. 12, 2009 at 8:59 p.m.
10,000 midways. That's funny... and sad.
CitizenKane moderator on Jan. 12, 2009 at 9:07 p.m.
Billion, with a b.
RetroIce4on Jan. 12, 2009 at 9:07 p.m.
lordofultima said:
"Hardees > Carls Jr."
Fatburger > Hardees
the_purgatory_stationon Jan. 12, 2009 at 9:19 p.m.
10,000 midways   heh heh

Dig Deeper into Guitar Hero III: Legends of Rock

The fourth instalment of the series (Guitar Hero: Rock the 80's being the 3rd) that single handedly revitalized the music-game genre, Guitar Hero III retains the core gameplay of its predecessors while delivering a more challenging experience.

US Release Date: Oct. 28, 2007

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