Giant Bomb News

How Does Mad Catz Sell You a Flight Stick? By Making a Flight Sim

The hardware manufacturer enters into game development with the formation of a game studio.

Riding high on the success of its specially designed arcade sticks and fightpads for Street Fighter IV and Marvel Vs. Capcom 3, as well as its recent line of instruments for Rock Band 3, peripheral manufacturer Mad Catz has decided to not only support existing games with specialty hardware, but to begin making new games, as well. Mad Catz announced its entry today into proper software development with the formation of ThunderHawk Studios, and also revealed the company is currently at work on a new MMO.

My ivories got tone!
My ivories got tone!

What kind of MMO does a developer owned by a peripheral manufacture make? A flight simulation, of course.

No prizes for guessing if Mad Catz develops a series of flight joysticks for use with ThunderHawk's new game; Mad Catz also owns European hardware manufacturer Saitek, which produces a series of high end flight sticks and flight stick accouterment so specific and detailed that it really puts that Racing Wheel purchase into perspective.

Mad Catz' new software development turn seems to follow in the footsteps of RedOctane, a similar hardware manufacturer behind high quality dance pads and rhythm hardware before the company produced the original Guitar Hero back in 2005. RedOctane's breakthrough title also played directly into the company's hardware expertise with its plastic instrument-enhanced gameplay. It's easy to imagine that Mad Catz' entry into software development could similarly be viewed as a way to sell expensive peripherals as ideal (or even required) attachments on top of traditional software sales. The bottom line is that Mad Catz may not be the craziest business decision you hear today...which, in and of itself, is super crazy.

Mad Catz says ThunderHawk's flight sim MMO is on track for release in 2012, which should give you plenty of time to figure out how to play a flight sim with the Rock Band keyboard.

Onion June 1, 2011 at 2:14 p.m.
ALL HAIL THE RETURN OF KESSLER
muralbaton June 1, 2011 at 2:16 p.m.
This can't end well, this can't end well at all. 
 
Oh shit, I didn't notice Kessler!! Post is now 100% better
megalop81on June 1, 2011 at 2:16 p.m.
 peripheral  paper airplanes. make it happen 
 
EDIT: wooh KESSLER IS bak
Trejikon June 1, 2011 at 2:17 p.m.
*Chants* KESSLER, KESSLER, KESSLER!
MacGeorgeon June 1, 2011 at 2:17 p.m.
@Oni: YEAHHH!!!
imperviousmikeon June 1, 2011 at 2:17 p.m.
I for one welcome our new Kessler overlord
wolf_blitzer85on June 1, 2011 at 2:21 p.m.
@Trejik said:

*Chants* KESSLER, KESSLER, KESSLER!

I"M STROKING MYSELF FURIOUSLY!!!!
 
Also a flight sim MMO? What?
The_Medicon June 1, 2011 at 2:25 p.m.
welcome back Matt. Make sure Corey never says "full of win" ever again.
Alphazeroon June 1, 2011 at 2:27 p.m.
Four interns enter, ONE INTERN LEAVES.
Winterneton June 1, 2011 at 2:28 p.m.
Matt Kessler writing articles? The end is near.
Mentoon June 1, 2011 at 2:29 p.m.
The Alpha and Bodega of Interns is back, posting the news stories others won't touch. Almost brings a tear to my eye. I'd sing Amazing Grace, but I'm being condescending enough, sorry duder.
 
Which leaves the completely baffling continuation of MadCatz's success. All the angry folk who bought a shitty pad from them in the past ten years should've formed a posse and ran them out of town ages ago, jabbing them with their knock-off styluses that had long since sharpened themselves into points. It's a little disheartening to see them do so well. I mean, you know, if anyone cared about peripherals. Don't buy a racing wheel, Vinny.
wsowen02on June 1, 2011 at 2:30 p.m.
Well this will end terribly
Koobzon June 1, 2011 at 2:32 p.m.
Mad Catz... ThunderHawk... 
 
Well, I guess it's sort of inspiring to know that a reasonably successful company can be run by 9-year-old boys.
Portis is online on June 1, 2011 at 2:33 p.m.
Mad Catz. Making a video game. 
 
I don't care how far they've come with peripherals (well, fight sticks anyway -- who knows what garbage they still sell) this will not end well.
rmanthorpon June 1, 2011 at 2:33 p.m.
I CALL HIM BODEGA BECAUSE THATS WHAT IT SAYS! 
yoshimitz707on June 1, 2011 at 2:33 p.m.
@Winternet said:
Matt Kessler writing articles? The end is near.
He's done plenty of article before.
rndmtaskon June 1, 2011 at 2:35 p.m.
Kessler!
thedj93on June 1, 2011 at 2:35 p.m.
this is a spectacularly bad idea. I hope I'm wrong though.
TheMartinoon June 1, 2011 at 2:35 p.m.
12 comments before any actual flight stick talk.

Kessler it appears you have fans.
Mikemcnon June 1, 2011 at 2:36 p.m.
The prodigal son has returned! 

Dig Deeper into ThunderHawk Studios

A newly formed developer creating an MMO Flight Simulation due out in 2012. Owned by peripheral manufacturer Mad Catz.

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