Phase Two Is Go

I'm coming to you live, from my house... in my underwear. Just felt I should get that out of the way up front, but the reason for all the partial nudity is that we're between offices right now. Wednesday was our last official day in the old offices, and we spent most of that day packing everything up, slapping labels onto it, and drinking. Actually, I was driving, so I mostly watched other people drink. And I'm extremely lazy, so I mostly watched other people pack, too.

It's a big move for us that comes at the exact right time. With the addition of Tested and Screened to the Whiskey Media posse, Sausalito is now officially too small to contain us. So our new office is a bigger spot that'll give us more studio space, a dedicated podcast room, and, weirdly enough, an entire room devoted to our own private whiskey bar. I believe in the business world they call that "walking the walk?" This also means that I'll be able to make vague threats directly to Alex every time a bad game shows up in the mail and constantly pester Will to help me figure out which laser mouse is right for me without having to walk upstairs.

We'll have more to show of the old office getting dismantled and new office in the near future. But there's more going on than just a new basement to call home.

The number one question we get around here goes something like "how the hell do you guys stay in business with no ads on the site?" We've sold a few T-shirts in the past, but to be honest, those happened because we thought they'd be cool, not because we ever expected to make a huge profit on them. Same deal with the iPhone app, which is rapidly losing value now that you can view those same videos using your phone's browser. For us, it's been all about building a regular audience and treating the people that choose to spend their time with us with the respect they deserve. The business dudes have done some ad deals in the past, and they've signed a deal with an external firm called Six Apart, which will be largely responsible with putting ads onto Giant Bomb and the other Whiskey Media sites.

It's funny, a lot of people wanted to guarantee us a whole lot of money up front for the ability to sell ads on our sites. For just about any other company I can think of, this would have been the "cha-ching" moment, where you start grabbing as much cash as possible. That's the easy way out. We've gone a different way with it, instead focusing on putting a system in place that should hopefully prevent the Internet's worst types of advertising from ever sullying our pages. We're doing what we can to make sure that the ads don't ruin your experience on our site. There will be site skins, but you definitely won't see one every day. There will be banner ads, but not for dick pills or "YOU PUNCH MONKEY 4 FREE IPODZ" or all of the other bullshit that makes a website start to stink. It's nice to be working with guys that understand the value of your experience with our sites. My guess is that there will be some bumps in the road this month as we get things going, but it feels pretty good to be shifting into "proper business" mode. That'll give us some more leeway to do all of the stupid things that no other game website would dare to even try and continue having fun while we do it.

This is the part where I should come to you, hat in hand, and tell you how ad blockers block the fun in the worst way possible, but I'm not going to tell you how to live your lives. If you absolutely can't stand any form of advertising ever yet you still want to support what we're doing down here, well, we might have some things for you in the fairly near future that'll let you handle that without the intense guilt that comes from knowing that Coonce won't be able to afford any more tracksuits if you're blocking all of the ads.

My understanding is that today is the first official day that Six Apart is beating down doors on our behalf, and our office doors will open once again on Tuesday. In the meantime, we'll be working on some review stuff (I have a lot of Singularity to play) and celebrating... our Independence Day! *cue cheers*