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Added by Jeff Gerstmann on Jan. 5, 2009

He'll always be Robotnik to me. Maybe that's part of the problem.
He'll always be Robotnik to me. Maybe that's part of the problem.
It's usually pretty easy to figure out who a game's intended audience is. Kids' games are usually clearly marked with, you know, friendly pictures of penguins or Hannah Montana. Games that kids should avoid usually come in blood-red boxes with tiny, brown screenshots on the back and use words like "post" and "apocalyptic" on the back, because when you grow up, you stop thinking about what it would be like if you could run really fast and start silently praying for the end of the world.

Sonic Unleashed came in as another in the long line of attempts for Sega to freshen up the Sonic name with some all-new gameplay. In that one, he occasionally turns into a "werehog" and bashes up the scenery with stretchy Plastic Man arms. I played a meaningful chunk of it, and I sort of hate it. It reminded me that I've sort of hated almost every "new" Sonic game that's come along since Sonic Adventure on the Dreamcast, and even that was only really a novelty due to the newness of polygonal Sonic. "Boy," I kept thinking, "Sega sure doesn't seem to be able to capture what made Sonic fun back on the Genesis." Sure, I'm not the first to think this way. It's pretty much become the standard mantra for players in a certain age range. We remember the original Sonic. He was edgy, he was fast, the games were simple but fun. But I was also 15 when the game was originally released. And in the 16-bit era, "edgy" meant "he impatiently taps his foot when you don't move." Standards were way, way lower.

The more I think about it, the more I wonder what we all saw in those Sonic games. It was a simpler time. That's about all I've got. So why does Sega keep trying to push out more Sonic games? Well, the answer's probably pretty simple: Sonic isn't for me. It hasn't been for quite some time. While those of us who remember the early days keep expecting the series to grow up alongside us, Sonic has been squarely aimed at its core market--kids--all along.

Check this video out. 

  


This kid loved Sonic so much that he wanted a hedgehog as a pet. When he discovered that his city made owning a hedgehog illegal, he spent like three years fighting to get the hedgehog ban overturned. He succeeded and the local news covered it. At first I totally knee-jerked and thought this kid was pretty pathetic for putting so much excitement into such a lame game character. Then I remembered that kids of that age probably primarily know Sonic from the cartoons that have been pumped out alongside the games for years. This kid probably totally digs Sonic Unleashed.

Actually, you know what? That's probably going a bit too far. With its frustrating camera and convoluted overworld, I'd have a hard time believing that anyone actually really loves Sonic Unleashed. But if I try to at least consider this kid's crazy level of fandom, the game at least makes a little more sense. I'm not outraged by its very existence or anything like that.

Of course, there's a danger to what I'm saying, because you could argue that I'm making the assumption that kids don't know any better when it comes to good and bad games, or that they aren't as good at games as, say, I am. For the record, I think that kids who play a lot of games probably know the difference between good and bad, but if they're anything like I was back then, they'd rather play a bad game than no game. Also, being a fan of a property can go a long way, regardless of age. If you were some kid who was way into the Sonic cartoon or something, you could probably look past a lot of Unleashed's flaws. But then, I'm guessing. Because just about the last thing I want to do right now is watch a Sonic the Hedgehog cartoon.

To that end, I think I'm going to stop playing Sonic Unleashed. Kids' games really aren't our specialty around here, and writing one more review that says "HEY GUESS WHAT THIS SONIC GAME PRETTY MUCH TOTALLY SUCKS AND WHILE I'M AT IT LET'S TALK ABOUT HOW MANY THINGS I REMEMBER FROM SONIC CD" doesn't do anyone any good. But, for the record... hey, guess what? This Sonic game pretty much totally sucks. And while I'm at it, let's talk about how many things I remember from Sonic CD. It was awesome. And you could travel through time. And it was the last truly great Sonic game for most people of our relative age group.

So to those of you who keep spending valuable blog time trying to "save" Sonic with a bunch of "great ideas about how Sega should reboot this ailing franchise," just get over it. It's a lost cause. Sure, the games should be a better than they are, but it seems totally obvious to me that they're not even attempting to reach players who remember the original games in the series.

As an aside, Brad just pointed out to me that Mario games are still good. My response to that is that Sega isn't Nintendo. With stuff like Super Mario Galaxy, Nintendo is living the glorious Disney dream of making products that appeal to new players while scratching the nostalgia itch in all of us who grew up with Mario games. To expect that to be the norm--especially from a company that's changed as much as Sega has since the 90s--is straight-up crazy.


118 Comments

cstrang
on Jan. 5, 2009
"And in the 16-bit era, 'edgy' meant 'he impatiently taps his foot when you don't move.' Standards were way, way lower."

This.

And it's true, Sonic is a kids franchise.  We are no longer kids.  We are not supposed to like Sonic anymore (despite the obvious decline in quality as well).

MisterSnig
on Jan. 5, 2009
I enjoyed the Sonic series up until 2: Battle. After that, things started going downhill IMO.
Well not downhill, the series kinda dove off a cliff.

GamerGeek360
on Jan. 5, 2009
Did anyone else notice that in the video above the map it says, "Christmas With Comes True", anyone?

Zergvasion
on Jan. 5, 2009
KILL IT WITH FIRE!

MasterOfPenguins_Zell is online
on Jan. 5, 2009
Jeff said:
"penguins"
Jeff said penguins.


No but really, a hedgehog for a pet seems pretty cool....

Sparky_Buzzsaw
on Jan. 5, 2009
Great article.  At least we still have the good old Sonic games available as options.  I still need to beat Sonic 2.

bwooduhs
on Jan. 5, 2009
It really disappoints me whats happened to Sonic. The original is my favorite game of all time and the first game i ever played.

Jackel2072
on Jan. 5, 2009
Word, But Sonic will always have a special place in my heart. Even if i never want to play another Sonic game again. Good post Jeff!

:EDIT:
 One more thing all this talk about Sonic the last few weeks has me humming the song from the Chemical plant zone from Sonic 2.
  

HarryDemeanor
on Jan. 5, 2009
I have to agree with you Jeff. The Sonic franchise has totally lost its touch ever since Sonic Adventure. It seems that Sega has not quite figured this out yet unfortunately. I hope that they stop making games from this franchise in the near future in order to help Sega in creating new IPs that could overtake Sonic's place as Sega's golden boy. The franchise needs to be put down Old Yeller style.

Sonic's time has come and passed, let it go Sega.

punkxblaze
on Jan. 5, 2009
I have two things to say:

First off, Sonic CD was the shit, Jeff, and I salute you for being one of the few people outside of the OMG HARDCORE old school sonic fanbase (Of which I am an admitted part of) to realize so.

Second, I think SEGA should hand the franchise off to a better developer. Seriously, imagine a (don't you dare draw comparisons to where Megaman has gone) Capcom done Sonic. They did alright (fantastic IMO) with Zelda, so they can work with IPs they didn't create just fine.

LordAndrew
on Jan. 5, 2009
Kids like werehogs? They grow up so fast.

Pomeroy
on Jan. 5, 2009
I'm only 17, so I don't know the "good" era Sonic games that well, but even when you take into consideration the fact that I was about 4 when I was playing Sonic games, I can still easily tell that those were a mile above the crap they release now.

brainboy77
on Jan. 5, 2009
As a kid, I loved playing games like spyro and sonic that, once i really got into gaming, i found out got horrible reviews. i remember the sonic game i played was the 3d game with the second game with shadow. it was pretty fun; sure the controls were bad but it gave an extra challenge. these games are catered to kids who buy games their friends have or have gotten gifts from people who know jack shit about games and get the $20 game compared to the $50 or $60 games.

Death_Burnout
on Jan. 5, 2009
I mean i could of told you earlier Jeff, but in the UK, young kids love sonic...A LOT! its been no secret to me at least that that is what the audience is now...

And it sucks because i was around for the Genisis era of Sonic, and it was great then.

fischkopf
on Jan. 5, 2009
Wait--if Sonic games are aimed at kids, why are some of them so hard?  I finished Sonic Unleashed (for a review, not for fun), and  some of the platforming in the final levels was really, really frustrating.  Maybe it's just me, but I can't imagine that any kid would be into that.   I'd argue that, regardless of the target audience, plain old poor design is still the main issue here.  

In my opinion, some smarter design decisions could actually produce a good Sonic game.  Not that it would ever actually happen.

LordAndrew
on Jan. 5, 2009
Kids games are hard. I challenge you to beat all of Princess Debut's songs without screwing up. It's impossible. Impossible!

BiggerBomb
on Jan. 5, 2009
Dude....

_k1_
on Jan. 5, 2009
I've been saying this for years... Sonic has always had cartoons, comics, merchandise, etc. all aimed at kids. His best outings are on portables, which are mostly played by kids.  His games still come out on the PS2 and on the Wii, which are cheap to make, and bought by parents for their kids.  Etc.
Platformers aren't state-of-the-art gaming like they were in the Gensis days.  'Mature' players don't play them any more, so it makes sense that Sega wouldn't target them.

I don't think you should stop reviewing Sonic games though.  Just stick to the handhelds.  Sonic Chronicles, Sonic Rush, and maybe Sonic Rivals.

ch13696
on Jan. 5, 2009
The article makes sense. I loved sonic back then. So that's why I'm only playing the sonic games on XBLA. Sonic isn't meant for 3D from what us adults see. You put sonic back onto 2D then he's great again.

Anyways, lets just leave it at that and not talk about anymore future sonic games. For God sakes dont talk about it. Leave him for the kids.

dankempster
on Jan. 5, 2009
Jackel2072 said:
" One more thing all this talk about Sonic the last few weeks has me humming the song from the Chemical plant zone from Sonic 2. "
CURSE YOU!

*starts humming Chemical Plant Zone theme*


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