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Sony Finally Gets Around to Appointing Kaz Hirai as its New President and CEO

Hirai replaces Howard Stringer, who will move into the Chairman of the Board role this June.

After spending the better part of the last month pretending that nothing had been decided regarding the company's filling of the President/CEO role previously occupied by Sir Howard Stringer, Sony finally decided it was ready to say exactly what everyone pretty much already assumed would be the case: Kaz Hirai, the former head of Sony's Computer Entertainment division, will be handed the job.

Say hello to Sony's new President and CEO. For real this time.
Say hello to Sony's new President and CEO. For real this time.

Hirai will take the job officially on April 1, while Stringer will begin his tenure as Chairman of the Board of Directors this June. The press release announcement was full of congratulatory quotes of friendship and support between the two men, with Stringer stating he was looking forward to "...helping Kaz in every way I can so that succession leads inevitably to success," while Hirai remarked, "Challenging as times are for Sony now, were it not for the strong leadership of Sir Howard Stringer these past seven years, we would have been in a much more difficult position."

Reports about this exact transition came from Japanese newspaper Nikkei as early as January 6, but Sony immediately sent out a brief, curt refutation of the story, claiming that "nothing had been determined at this time." While in all likelihood this actually totally had been determined by precisely that time, Sony likely just wasn't ready with its press releases and investor quotes and whatnot. As we've come to learn in this business, "nothing has been determined" and all derivations thereof translate to: "Dammit, how did you get this story? Look, uh...just give us a month to get our shit together and we'll send you a press release or whatever. In the meantime, just pretend none of this happened."

How, exactly, a Hirai tenure might differ from Stringer's is something plenty of tech blogs will no doubt be debating today, but considering that he's reportedly been in the grooming process for this job by Stringer and crew since 2009, I'd hazard to guess we won't be seeing anything too drastically different.

More than anything else, this increased responsibility simply leads me to believe that I'm unlikely ever again to see a drunk-out-of-his-skull Hirai at a Sony E3 party jump up on stage and excitedly ask the crowd, "Are you ready for the coolest motherfuckers on the planet?!?" right before introducing Outkast, and then proceed to freak dance some nice ladies on the stage during a particularly rowdy rendition of "Bombs Over Baghdad". President/CEOs of multi-billion dollar corporations generally just don't do that sort of thing...at least not in view of the press.

Regardless, these are the Hirai moments I'll truly cherish. Not that Riiiiiiiiidge Racer nonsense you kids love so much.

AuthenticMon Feb. 1, 2012 at 8:43 a.m.

It was coming.

Sootyon Feb. 1, 2012 at 8:45 a.m.
Akyhoon Feb. 1, 2012 at 8:48 a.m.

AWWW YEAH!! awww he isnt putting his shades on.

BulletproofMonkon Feb. 1, 2012 at 8:51 a.m.
@Sooty said:
Groundingson Feb. 1, 2012 at 8:52 a.m.

I hope his first order of business is to announce the PS4

ItBeStefYoon Feb. 1, 2012 at 8:55 a.m.

I need video of this E3 Sony party!

Vorbison Feb. 1, 2012 at 8:55 a.m.

A whole Kaz Hirai article without mentioning Ridge Racer, impressive.

Wait, I missed the last sentence, damnit Alex.

Winterneton Feb. 1, 2012 at 8:57 a.m.

Aya caramba!

DarthBon Feb. 1, 2012 at 8:58 a.m.

I hope he turns that ship in the right direction. Sony really needs to get it together if they want to dominate in the next gen of consoles like they did with PS2.

Alex_Carrilloon Feb. 1, 2012 at 8:58 a.m.
More than anything else, this increased responsibility simply leads me to believe that I'm unlikely ever again to see a drunk-out-of-his-skull Hirai at a Sony E3 party jump up on stage and excitedly ask the crowd, "Are you ready for the coolest motherfuckers on the planet?!?" right before introducing Outkast, and then proceed to freak dance some nice ladies on the stage during a particularly rowdy rendition of "Bombs Over Baghdad". President/CEOs of multi-billion dollar corporations generally just don't do that sort of thing...at least not in view of the press.

What the fuck? Does anyone have video of that? It sounds amazing!

Meatsimon Feb. 1, 2012 at 9 a.m.

Alcohol and Ridge Racer 24/7 at Sony HQ from now on.

Alex staff on Feb. 1, 2012 at 9:01 a.m.

@Alex_Carrillo: I'm guessing not. This was back in the early 2000s, back before cell phone cameras were regularly available.

the_OFFICIAL_jAPanese_teaBAGon Feb. 1, 2012 at 9:01 a.m.
I have a feeling Alex just made up that last part....  Or he experienced something truly amazing
Alex staff on Feb. 1, 2012 at 9:05 a.m.

@the_OFFICIAL_jAPanese_teaBAG: Oh, it happened. Back in the day, Kaz was legendary for his Sony E3 party band introductions. The other great one was the year Beck played, and he went up and said, "ARE YOU ALL READY FOR THE BECK?!?"

msavoon Feb. 1, 2012 at 9:06 a.m.
Good, I hated Howard Stringer.
Babylonianon Feb. 1, 2012 at 9:13 a.m.

God, that anecdote is so fucking amazing. OutKazT.

StriderNo9on Feb. 1, 2012 at 9:17 a.m.

I hope his first order of business is to change the Dual Shock controller design.

Alex_Carrilloon Feb. 1, 2012 at 9:25 a.m.

And now I'm reminded me that we still don't have a new Outkast album. I'm totally bummed out now. The world is cold and cruel.

Tamaster92on Feb. 1, 2012 at 9:35 a.m.
Grats kaz! Nice to see him get that job, hopefully he loses none of his charm
KaneRoboton Feb. 1, 2012 at 9:46 a.m.

His salary will be increased by five hun....never mind.

Dig Deeper into Kaz Hirai

Kaz Hirai has been integral component to the success of the Playstation brand. Hirai currently serves as President and Chief Operating Officer of Sony Computer Entertainment Inc. Riiiiidge Racer!

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