Giant Bomb News

Xbox Head Bach Retires, J Allard Departs Microsoft

Leaving is just like an inhale.


 Robbie Bach, former Xbox department head     
 Robbie Bach, former Xbox department head     
The men who brought you the Xbox and Xbox 360 are leaving Microsoft.
 
News blog Techflash has obtained a memo confirming that Robbie Bach, the head of the Xbox department at Microsoft, and J Allard, the executive behind both the Xbox 360 and the Zune, have departed Microsoft. The memo, sent from Microsoft CEO Steve Ballmer to employees, reports that Bach is retiring after 22 years at Microsoft. J Allard's departure from the company is relegated to a single line in the memo, and while no official reason is given, unofficial reports indicate that Allard's departure is tied to the cancellation of his former project, a Microsoft-developed tablet PC to compete with the iPad. Both executives will stay with Microsoft until the fall, and Allard will continue to "advise" Steve Ballmer about products in the future, but their direct involvement with anything Microsoft is just about over.  
 
So, yeah, a couple of executives are leaving/being politely yet firmly asked to leave Microsoft. No need to cry for these two millionaires; I'm sure they've been well compensated over their tenure at Microsoft. But let's take a step back and just appreciate what these guys were able to do, not just for Microsoft, but for video games. 
 
These are the folks who brought us the Xbox and the Xbox 360. Think about everything that happened to video games because of those two consoles:

 
 My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
 My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
We're talking about features and franchises so ingrained into our interpretation of modern video games that they're practically synonymous with video games. Can you even imagine what video games would be like without the achievement points metagame? Without friends lists and party chat? Without Master Chief? You may not love every single development that occurred in video games because of the Xbox, but you would be foolish to deny their importance, how central the Xbox has become to the production of video games. And the two men responsible for making the Xbox are now leaving, having radically altered the course of the medium. Not too shabby at all.
 
So, Robbie Bach and J Allard, I salute you. You folks done good. Ain't a day that goes by that I don't appreciate your work. 
 
Oh, and if you want to let Allard know directly how you feel about his work, send him a friend request on Xbox Live. His gamertag is HiroProtagonist, and he's always ready to throw down. I hear he loves the Xbox. He signed up on day one!
 
How do you guys feel? Do you want to thank Robbie and J for the good times or curse them for the red rings?
Ziriliuson May 25, 2010 at 12:50 p.m.
OMG NOOOOOOOOOOOOOOOOO
pbhawks45on May 25, 2010 at 12:51 p.m.
Poor J.
cooljammer00on May 25, 2010 at 12:52 p.m.
Bury the suit jacket/sweat shirt combo.
arab_princeon May 25, 2010 at 12:52 p.m.
Good article intern ;) You highlighted their contributions quite clearly, which are pretty integral to gaming as we know it today. I certainly do salute them. they did good
Kontrapunkton May 25, 2010 at 12:53 p.m.
All legends must come to an end, salute.
ectoplasmaon May 25, 2010 at 12:53 p.m.
Your news items are just too long for me. 
Also: Maximum verbosity.
Colinon May 25, 2010 at 12:53 p.m.

WTF SHIT FUCK, oh wait I'm ok with this.
Hamz moderator on May 25, 2010 at 12:54 p.m.
Can you confirm rumours that Brad Shoemaker has taken time off work to come to terms with the sudden news of J.Allard's departure?
 
Otherwise nice read :)
TrueEnglishGenton May 25, 2010 at 12:55 p.m.
I order two days of mourning for the very sad news. 
gabhaon May 25, 2010 at 12:55 p.m.
I was really, really hoping that Brad would report this :(
CamoZombieon May 25, 2010 at 12:55 p.m.
They have done nothing but great things for gaming and I salute them as well.
wolf_blitzer85on May 25, 2010 at 12:58 p.m.
Awesome article. I am really digging all these news articles and stuff. Thanks new guys!
Cubeon May 25, 2010 at 1 p.m.
Not a fan of Allard at all, I always thought he came off as a dick. 
MisuseOfLaserson May 25, 2010 at 1 p.m.
Someone should tell J Allard to buy the Alan Wake outfit for his avatar for the full effect.
RobJon May 25, 2010 at 1:01 p.m.
Well this sucks. After all the enjoyment I have had with the Xbox and the 360 I have to salute them as well.
skrutopon May 25, 2010 at 1:02 p.m.
Fair thee well, you magnificent bald bastard.  I shall don my hoodie and blazer in tribute to your amazingness.
 
You think they'd give him a shower cap if he went in for surgery?
 
Also, is it just me, or does that picture of Robbie Bach look like a perp shot from an Amber alert?
MAN_FLANNELon May 25, 2010 at 1:03 p.m.
A Microsoft tablet would be a waste of time anyways.  It wouldn't get any support after launch and nobody would buy it.  Just like the Zune HD...the thing has like 18 apps.  
Meatsimon May 25, 2010 at 1:05 p.m.
Are chances of seeing J Allard on stage at the Microsoft press conference just went to shit.
Ghostieton May 25, 2010 at 1:05 p.m.

Despite my hatred for Halo, it would be hard to imagine today's gaming without Master Chief.

Though I have no difficulty in imagining today's gaming without DLC.

elcalaveraon May 25, 2010 at 1:05 p.m.
Without J. Allard, no Alan Wake. Calling it.

Dig Deeper into J Allard

J Allard, (born James Allard), is the former Chief Experience Officer & Chief Technology Officer, for the Entertainment and Devices Division at Microsoft. He has worked on the launches of the original Xbox, Xbox 360, and the Zune media player.

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