Update:
Nintendo of Europe have announced the release of this XL in Europe - Nintendo Direct 04/10/12 http://www.ustream.tv/NintendoUK
Nintendo has revealed a limited edition Pikachu3DS XL. The new system is announced for Japan only and will cost ¥18,900, it will be available for pick-up on September 15th exclusively for those who pre-ordered at the Pokemon Centre in Tokyo from August 25th to September 14th. As is always the case with rare items in the making, expect these machines to be obtainable via online importers at higher costs.
http://kotaku.com/5935593/the-pikachu-3ds-xl-is-just-too-adorable
edit:
Operation Pika has commenced:
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