After dramatically cutting fiscal year sales forecasts, president Satoru Iwata said Nintendo is looking to new areas for sales, marketing and customers.
"We should abandon old assumptions about our businesses," Iwata told The Nikkei. "We are considering [mergers and acquisitions] as an option. For this reason, we'll step up share buybacks."
Two weeks ago, the company cut the Wii U sales forecast from 9 to 2.8 million units, for the fiscal year ending March 31. Nintendo also cut the projection for 3DS sales, its perennial life boat, from 18 to 13.5 million; both of these revisions change Nintendo's net income projection from a profit to loss.
"We'll change the way we sell products, by managing customer information via the Internet," Iwata told The Nikkei. "We'll offer discounts to steady, regular customers. We'll cultivate emerging markets and launch new businesses in health and other areas. In an emerging country, you can expand the user base only after you offer a product line different from advanced economies in pricing." ..
Realistically, but what company can actually afford to support Nintendo, yet have their games stay on Wii U? Like say, if Sony or Microsoft were to help Nintendo out, they would still be considered as a competitor selling on a separate competitive console. I would think selling off IPs would be the first thing to do, before any buyout or merger. And even so, how much is Mario or Zelda worth then? My friend was telling me he would "die" if Super Smash would go to Microsoft. But then, Super Smash is only possible as a concept, featuring all these IPs together, yes? And also, what's to say some random Japanese or Chinese company would actually be the one to step in? I picture some investment company, like how Blackberry did.
But, the part about the Nintendo wanting to acquire a company: I don't even know if that really makes sense. Who would they buy out? Blackberry of all things just to do mobile games? Anyway, what are your thoughts? How much bidding would companies fight over Zelda, or Super Mario Bros.?