You should probably just stick to this thread since it's an already existing discussion on the GTX470 and 480:
 
 http://www.giantbomb.com/pc/60-94/official-nvidia-gf100-details-released/35-383698/#97
Official Nvidia GF100 details RELEASED

Considering selling my 2 280s to buy one of these. Must resist.

Another rumor about today about the power consumption of these things.
 
 http://vr-zone.com/articles/nvidia-geforce-gtx-480-final-specs--pricing-revealed/8635.html
 
Needless to say... holy shit.  The GTX480 pulls 295 watts at peak power usage? Thats just like 10 watts shy of the dual gpu HD5970.... needless to say with that kind of juice usage this thing better kick some serious ass, otherwise it will be the worst architecture since the 2900XT.

Insane.

Oh good....Only $499.99

Hmmmmmmm.....get TWO of them?

Jesus, that thing looks absurd. I would love to have one, but 500 is just too salty for me right now. Still making do with my 8800gt. Need to upgrade to something soon. Just barely scraping by with some games. 

Yet at best is only 10% faster than the 5870 for ~80 to 100 dollars more.
 
Same thing for the 470 & the 5850, except the price difference is smaller (Around 50 more for the 470)
 
And it won't be long before ATi does a price drop once the Fermi cards are out.
 
Performance? Win.
Price/Performance? Better luck next time.
 
I sure hope for them those performance figures are wrong.

An American Tradition, 8.2 MPG!
 
Sorry, Robocop reference.

"Oh good....Only $499.99 "

" Yet at best is only 10% faster than the 5870 for ~80 to 100 dollars more.  Same thing for the 470 & the 5850, except the price difference is smaller (Around 50 more for the 470)  And it won't be long before ATi does a price drop once the Fermi cards are out.  Performance? Win. Price/Performance? Better luck next time.  I sure hope for them those performance figures are wrong. "

5870 is a very reliable card. I haven't had any problems with it . Everything runs smoothly at stock settings. I just don't see the point in wasting money on barely an upgrade. Any new gen game that puts 5870 out of date. Will most likely put 480 out as well.

I'm going to be finishing off my new gaming rig next week, pretty much have all the components. Just need a GPU and the OS, it's weird timing with Nvidia's GeForce GTX 470 and 480 being released. I am very interested in the card, been a avid Nvidia user for many years and their cards have generally been better for gaming. But I will be ordering the ATI Radeon HD 5870 this time round, excited to see how the GTX 480 goes but the 5870 is a more stable and solid card right now, one that as been on the market for a good spell. Fermi is a new architecture so not totally understood, this worries me slightly so I'm willing to wait a few months before considering one for purchase.  
 
Plus to be honest, the 5870 will handle anything I need it to do.  

Can't help but admit that the XFX versions of the GTX 470 and GTX 480 do look sweet, XFX always have nicely design cards. Though of course it's just cosmetic and means nothing unless the card performs.  
 

So that'll be about $700 Australian if we're lucky. We get fucked over so much in this industry. I'll just wait for the 5870 to drop in price. The difference is minimal to say the least.

" So that'll be about $700 Australian if we're lucky. We get fucked over so much in this industry. I'll just wait for the 5870 to drop in price. The difference is minimal to say the least. "

Import the card from the US or something if you can't source a cheap local, something i've been considering for this round of GPU's.

What a steal!