I've been building my first PC that I would like to have done by Christmas time, and the main things I haven't bought yet are a video card and a hard drive. I was planning to get a GTX 770 or 760 before the 290 came out and the price just barely fits into my budget that the performance for the price is extremely attractive especially with the prospect of mantle making it even better for games like BF4. The only thing stopping me from buying it already is the complaints of noise and temps on the card. Honestly I think I could deal with a noisy card but I'm not sure I can trust AMD saying it's designed to run at 95°C. What are the chances that temps like that like that will end up being damaging over a year or two? I'm new to this so it doesn't seem too safe but maybe it isn't that big of a deal.
This leads to people saying to wait for aftermarket cooler version but I don't know if those will come out before the new year or not. Is it possible to just add a better custom cooler later on without too much trouble? I saw water blocks but don't know if those need maintenance which I will probably be bad at with my first computer.
So really I'd just like to know opinions of if it's worth buying right now since I don't care about noise. If you expect new cooler versions to come out in the next month or if I should just get a cheaper card like a GTX 760 and wait for the next line of high end cards to come out deeper into next gen?
Thanks for replies!