If some want to know some of the "ancient" history of one of the biggest movers in the PC Hardware, Ars Technica is doing a two part feature on AMD. Part 1 is out now and goes into the K6 and K7 which were both wildly successful. Importantly this also shook up Intel. On the third page it suggests where things went wrong for AMD: No real long term plan, Sanders seemed to have a peculiar leadership style, and the revelation that AMD was actually doing more work in memory than anything else and finished with the "ominous tone" as they end on the K8.
Its a fun read for those who remember this time in PC hardware and wonder how AMD went from being so right sticking it to Intel to where they are today.