In games with characters, you play as two types of characters:
An Avatar: Like Mario, Link, Master Chief, Mii, and such. These are characters meant to be your representative in the game, it's what you are supposed to be. It puts you in a position to view what is happening in the game as your own story. This sacrifices depth of story with immersion.
A Written Character: Like Solid Snake, Samus, Alan Wake, and such. These characters are not you, but someone in the story, which you guide on his way. It puts you as a cheering spectator, motivating the character to complete the plot. This sacrifices immersion for depth of story.
Which type of character you enjoy more? Avatar characters like Mario and Master Chief become very popular in pop culture, because by nature any appearance of them would be as credible as their own games. Characters with established rules and stories have a harder time becoming popular, but they gain respect from the fan base.
Which is more important to you?
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