So here are the full details of the promotion if anyone wants to read it. Here is the gist of it:
Additionally, users who spend $60 or more out of their PlayStation Network/Sony Entertainment Network wallet through the month of October will get $10 back in November. This includes any of the Only On PSN games, purchases of games, add-ons, movies and TV shows in both the game and video sections of the PlayStation Store, your paid subscriptions for PlayStation Plus or Music Unlimited, movie rentals or purchases through Video Unlimited and any games or virtual items you buy in PlayStation Home.
And for Playstation Plus members we get a little discount for every exclusive game coming out in October on PSN:
We can’t wait for you to get your hands on the Only On PSN games yourselves, so we’re giving you a few special offers throughout the course of the program. First, to sweeten the deal, we’ll be offering PlayStation Plus subscribers a 20% discount on each game during the first week of its availability.
Personally this I'm going to take advantage of this deal. Resident Evil 5 Gold Box comes to PSN this week, Okabu and inFAMOUS: Festival of Blood look cool and with a 20% discount it's hard to resist, and I need to buy the rest of the Highschool of the Dead episodes on the video store. Are you going to be taking advantage of this deal?