I think it's fake, but I wouldn't mind if the console actually looked like that.

Update:

SCEA representative told Kotaku that the above video was not produced or released by them.

That is one slick as hell looking box if true.

Jack Tretton was right, it does appear to be some sort of plastic rectangle.

I like it

If real, that does look rather nice

Tron Box

I don't see why it would be fake if it's an official Sony ad. Maybe not entirely final or Sony just probing the market to see reactions but it looks like what a box that plays games and movies and will be on a shelf under a TV would look like.

Hmmm with only the So in Sony visible probably fake

I think it's real. Why not.

Well, the box looks pretty cool. The commercial sucks, though.

Man that's some sleek design. I really like it.

Watch the video, don't just look at the image.

That's a sexy console, looks like it come straight out of Tron.

Not gaudy enough.

If that's a fake teaser then the creator should be commended for hitting exactly the correct level of obnoxiousness to replicate a Playstation campaign.

I feel like I've seen that design before as a mock up fake about a billion times.

It's probably real.

That thing is futuristic and sexy as hell. I hope it's real

I would connect that box to my tv.

Exactly what I was thinking. Its exactly the kind of dumb sony would go for.

It's plausible, but I'm inclined to say that this is just a well produced fake.

God I hope the console doesn't glow like that.

Don't really give a fuck about what a console looks like, but that does have an aesthetic charm.

The closeup shots of the console looks suspiciously much like a 3D model to me... Also the fact that they spend more time shooting closeups of people's faces than they do the console itself seems stupid to me.

That is one high-tech looking panini maker

would.

That looks pretty small if real.

I think this is real. And it might even be a planned leak by Sony to get a little extra publicity before the upcoming Microsoft event.

Looks about the same size as the PS3 Slim, based on the usb ports. Maybe 10% larger.

Totally Fake. There is no way that would happen like this. It is most likely some really good fan made trailer

Looks fake to me. Anytime I see superfluous glowy shit on a console design, I always assume it's a fake because I don't think any kind of electronics product designer would waste energy to make a big line glow across your console.

It's a kinda-sorta welldone though mistake-heavy fake video, but the most telltale sign for me was that it wasn't in line with other Sony home electronics designs and frankly, looks like shit aesthetically (speaking as one of the artsy types who enjoy hours of fine art museums).

Do we even know if they're going to keep the PSU internal? They were the only ones doing it last time around. The chassis should be done by now anyway, goal is to start production in June. Might see something on the 25th unless there's a Chinese factory-leak.

e: I think my PS3 Slim 120 is loud, but it's like within arms reach and I play it on the monitor in front of me. Compared to 360s over the years it's really not bad - PS3s do the crazy thing and carry internal power supplies! Imagine how much space, money and decibels could be saved..

The question people should be asking: Will the first line of PS4s sound like a jet while running?

That looks pretty sweet.

That looks extremely cool. I wouldn't mind having that next to my TV if it is indeed real.

Tron box looks cool, probably will be annoying and distracting in the dark though.

No glowy shit please! Having electronics in the room where you sleep makes you appreciate a lack of superfluous bright lights.

Well the first line of PS3s didn't so let's hope that continues.

The 360 though...

Blue LEDs means it fucking fast

That ad looked like a trailer for a horror movie, but the box looks pretty slick. I sincerely doubt it's fake.

EDIT: Why would someone put so much effort into faking something like this?

I also think it's fake cause Sony loves to montage their games and there was only Infamous Second Sun in that video. Also didn't look like that great a promo.

I'm in love with that design. Simple. Elegant. Yet that LED-rim gives it a hint of attitude. I want the PS4 so bad.

It looks pretty awesome, and if waiting until now allowed them to come up with such a cool design, then totally worth it. But with those Tron lights, I guess I'm not gonna want to leave it on overnight.

Sony says it's a fake.

It's a fake.

I sort of like the look, though. However, I'm not sure how those Tron lights would actually work in practice.

I think its fake, It just doesn't seem to fit Sony's other ads, but wouldn't mind it if that was really it. I think it was the last E3 or Tokyo Game Show that some Japanese company made there own "leaked" PS4 advertisement or something, so i wouldn't doubt if this was the same thing happening.

@minipato said:

Indeed. That was quick.

@joshwent: @colourful_hippie: @djou:

LED stuff is usually highly customizable. You certainly can turn it off. Such things can be capable of glowing in different colors. It could pulse rhythmically on boot-up/shut down. Do ambient lighting stuff. Regardless, if such a thing is part of Sony's box, it will be optional, and very likely customizable too.

@fluxwavez: @minipato: @crosstheatlantic:

From how professionally it's produced, it's likely a pitch of an external marketing agency to Sony. Likely Sony didn't give away the final design of the box, but just an internal mock-up. Doesn't mean the actual design is far removed from what we see here. It's highly likely that's the direction Sony is going for.

@fluxwavez said:

I must say, it was a pretty well-produced fake. I wish fakes could be called out by companies this fast all the time, but of course when you do that, you also run the risk of letting everybody know when you have a real leak.

P.S. Sony's offical denial is ambiguous in regards to the box itself. The Kotaku article says...

Alas, a representative from Sony's American division has confirmed to Kotaku that this isn’t an official clip, saying that it wasn't produced or released by them.

The box isn't explicitly labeled as fake, only the video is.

Pretty obviously faked since the imagery was a bit too "obvious" with the Triangle, Circle Square, Xross and the actors were all sitting down in fairly empty environs....all of it was at a level someone could fake easily in a bedroom. Sony would have put those people in 'Ikea style' living rooms and moved the camera more and showed people "pretending" playing a games, etc.

They only had Infamous. If it was real it'd have so much Knack, it wouldn't even be funny..