Ok we all know the news. Shit has gone down, hit the fan and maybe walked away with all your user data.
So lets say your Sony ... whats your next move?
" Ok we all know the news. Shit has gone down, hit the fan and maybe walked away with all your user data.I like all your ideas, especially number 2, the free PS plus for a monthSo lets say you are in charge at sony right now, your in a situation that will probably damage your most valuable brand and the whole world is kind of pissed at you."What to you do next to get everything back on track?Here is what I think I would do (as of right now... this might change as we get more news)1 - Find out the full extent of the leak. We dont know how many of the 77mill PSN accounts where effected. We dont know if CC numbers where got. you need to know and to let the people know. everything thinks EVERY psn user has had there account info got at and we dont know for sure yet so fine out. Might catch a break and find out only a fraction of users got there stuff downloaded.At this point people dont care when they can play COD again. They care if there credit card details are in the hands of south american drug lords.2 - a freebee. PSN will be back and you have to give people something... anything to make up for this cock up. make PS+ free for a month once the ps store is back online. its good because its something free and its REALLY good because some of the people might want to continue being a member of Plus.2 - Get the trust back. With the PSN back online "soon" you need to get people wanting to trust your service again. you know what will get people using the PSN store again? crazy steam like sales. toss up a few games for 75% off. bundle stuff. make offers so crazy that people wont want to miss them.4 - Prepare for the worst. Sales will probably be affected for the next few months. you probably have a price cut already planned for later in the year so wait and see how that goes but The brand might be fucked for a while. Might be time to look at rushing the next home console out the door for holiday 2012 or early 2013 with a re-named playstation network. maybe even think about dropping the playstation brand.5 - resign or be awesome. With this kind of cock up you can do one of 2 things. own up to your mistakes and resign or have a awesome plan to get everything moving again and he hailed as the guy who lead sony through the crisis. (I wouldn't be shocked if Kaz Hirai stands down over this. I guess it depends if the hack was due to a clever exploit the hacker used or just plain bad security)6 - HIRE A NEW PR TEAM FOR FUCK SAKE!
" "Get the trust back" will be damned hard. They waited 7 days to inform users their CC numbers might be lost. This is more than a slight mistake. "which is where idea 6 comes in.
Indeed, Sony stated they hired a respectable and known crew from the outside to investigate. And Sony claimed they didn't know the magnitude of the breach before these experts told them.
" @Pink_o_mat: There's no proof they knew it before they told us. According to Sony, they hired a pro that used some days to find out what had happened, and when he told Sony they told us. "
Thats not to say they couldn't have given their consumers more useful updates, instead of almost total silence.
I won't stick up for Sony, but i won't blame them for the incident either. The hacker who gained access and compromised our contact info and for all we know stole our credit card details is the real one to blame here. I'm getting sick and tired of this hacker bullshit thats going on, seems like gaming isn't about gaming anymore, but more about being complete dicks.
I think right from the moment they got hit they were on investigating what exactly happened and I think their priority should continue to be keeping the public 100% up to date on what's really happened. Apart from that I agree they need to do a lot of compensating to try and win people back.
Back to the topic of the threat, I think Sony should be completely open and keep the customers up to date from now on. It's the only chance to survive a PR disaster like this. Mercedes Benz had a technical f-up a couple of years back (the A-class rolled over during driving trials) and they were really open about it. It was forgotten 3 months later.
They are going to drop the price BIG TIME at E3. There is no way they can compete, given this recent scandal, without seriously getting competitive on price. I think you're going to see the base PS3 (160 GB model) going down to $229 and a bundle including Move for $299.
I don't know how their PR department is going to spin this, but that will be their marketing strategy.
"They are going to drop the price BIG TIME at E3. There is no way they can compete, given this recent scandal, without seriously getting competitive on price. I think you're going to see the base PS3 (160 GB model) going down to $229 and a bundle including Move for $299. I don't know how their PR department is going to spin this, but that will be their marketing strategy. "
I don't see them doing this. A price drop attracts new customers, but it doesn't help the current customers who are affected by the problems. Also, handing out free 1st party PSN stuff / free PSN+ doesn't cost them any money.
" Fake your own death. "Reasonable, no clue how the hell they're going to get the trust back. One too many slips already. Giving out free stuff might not be enough, when it comes to personal information people can get really crazy about it. One, two or even twelve months of free PSN+ can't fix that.
Good ideas. Definable free PSN+ for a month would be a relativity cheap and easy way for them to win over a good number of people but I think if i was a PSN+ member and all I got out of the deal was a free extra month id still feel a bit pissed. They would have to really up the stakes for them. Judging from how badly handled this whole thing has been I wouldnt be shocked if all you got was a crap arcade game of a netflix voucher of something completely shit. This isnt the end for Sonys PS3 but it could very well be the end of it for 2011. What makes it worse is they appear to have known about issues including the hacker / Anonymous mess and really didn't do anything to upgrade their security. Its a complete disregard of their customers. This is worse that the Toyota deal a while back or the RROD bull from MS. If it turns out to bad as bad as some suspect it is more than just an inconvenience of being without your games system for a few weeks, or using a rental car it could potentially screw people lives up with credit, defaulting on bills or mortgages etc. Sony is very lucky that it happened this time of year and not the run-up to Xmas or release of some major exclusive titles or they would more than likely feel a bigger hit in sales than what they are about too. Some parents would avoid a system tarnished with news like this especially when some are as scared of online tech already.
Fire all the PR dudes, hire hotz, keep investigating the 'intrusion,' let people know whats going on for once. Scrap, build a brand new premium network that should at the very least be on par with Live. Make it free for a year. They must already have shit in the works for the PS4 right? Compensate Plus members with an extra month.
Easy 1-2 punch:
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