Finally Sony puts out automatic trophy syncing. I've always found it incredibly dumb how you have to manually sync the trophies especially since a bunch of people might not know this and hardly ever sync them. It's sort of stupid though that it's only for PSN Plus users, except I myself am one so I'm still happy.
The cloud saving sounds interesting too, but I'm not sure exactly how that will work. Will it load the saves off the cloud or what?
The original joystiq article I heard about it from http://www.joystiq.com/2011/08/09/ps3-firmware-3-7-brings-auto-cloud-saves-trophy-sync-for-ps-pl/