I saw this on cheapassgamer.com. Sony's website is having a sale on a bunch of Playstation stuff. I was going to buy the 32 GB Vita memory card but it was out of stock so I got a 16 GB for $39. To get it for $39, you have to add it to your cart and then it akes the 25% off the original price, which is 40 something dollars.
Link to sale: