I thought it might be some kind of SEO? Like, getting mentioned in the same post as "University of Oregon" on a popular website might be valuable somehow?
Google is usually smart enough to distinguish between honest content and stuff like that. In fact, depending on the source this stuff can actually be toxic to your SEO.
Regular advertising doesn't work on me, so i really have no idea what forum, comment section and e-mail spam is supposed to do.
There's only one advert which got a sale from me, was watching darts on tv and saw a german chocolate bar which looked delicious (and it was).
That bar is pretty new, it's good though :)
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