Very, very strange to see the rebranding of Netflix. I mean...it's just weird. Adding videogames to the mix makes sense to me.
But, the Qwikster thing is...weird. These past few months, it's as if Netflix is trying to deliberately shoot itself in the foot time and time again.
The most reasonable argument I've heard is that this is Netflix bending over for the entertainment industry to get producers to stay on/hop on streaming. Dumb shit like this is exactly how that industry works.