Also remember that this is for the demo period only and that only the experience/boosters and special Naughty Dog guns carry over to the final game.
Oh hey, I didn't know that! That's a huge relief. That really makes this whole thing sit a lot better with me.
@mosespippy said:
@Akrid said:
But it's still a little sad to see this game go down this path.
It's fine to go down the blue yak-men path but not fine to have a brand on a tshirt?
Subway probably serves more people a day than the total amount of people that would buy Uncharted. This is good advertising for Naughty Dog. What does it cost them? Some art assets and a bunch of posters and cups. I bet Naughty Dog is reaching a huge audience for way less than what a TV ad campaign costs.
I have no doubt that it is a blissful, mutually beneficial union. But that doesn't make it any less dumb.
@cinemandrew said:
@Akrid: So you're complaining about a promotion you're more than willing to participate in?
Well, yes. I already explained that I am a hypocrite.
@Muerthoz: Not realism but immersion. Having Subway ads in a Uncharted game is almost anachronistic. Uncharted takes place in a world that is modelled after but is not our own, and to put a real brand in there really messes things up.
And it's not really "Man, I was totally Nathan Drake and now I am back to reality". It's more that ad campaigns this unsubtle always leave a bad taste in my mouth, in a game or out. If I see a logo plastered on the wall, it's just a gross attempt to brainwash their brand into me. I recognize their bad marketing and avoid it. But on the other hand, Alan Wake's subtle insert of the iconic line "Can you hear me now?" just brings a smile to my face.
@Chaser324: That's what I immediately thought too, as I was watching.
@Brendan: It's hard to tell if they did make it purposefully stupid. I mean, the sandwich and taunt are pretty crazy, but there's nothing obviously dumb about a Subway hat and t-shirt to a marketing-man. Or maybe I give those guys too little credit.
@wasteguru: By all means, go for it. I'm not saying boycott Subway or anything. Petitions don't work and yada yada. In fact, I'm about to go to one of many fine Subway establishments right this moment and order a foot-long for their very reasonable asking price of $5(!). Unfortunately though, I can't get the code on account of me being Canadian.
@cstrang: Because I'm a hypocrite. There are things that bother me in this world, but I ain't gonna do nothin' about 'em. I don't like what them corporate fat-cats (Bolded because I'm shouting it) did to this game, but I'm a realist: They will not miss my support if I withhold it from them. I do not possess the integrity required to implement a boycott on any scale. The only thing I can bring myself to do is whine about it a little bit.
In fact, I was the wrong man to make this thread. You people deserve someone who will rally the troops and fight you tooth and nail to prove he is right, even if he's wrong. I apologize.
I hit the point a couple years ago where my birthdays transitioned from my family throwing a big thing for me to, "So, whaddya wanna do today?". Which is admittedly more then most get.
@cstrang: I don't mind promotions in general. It's just that this one is just plain bad.
I can suck it up, and I will. But if this is the new way, then that kind of sucks. Wouldn't you agree? Do you honestly want to see in-game ads, ever? Especially anything this obtuse.
Foot-long taunt? Subway branded hats and t-shirts? Subway treasures, one of which is a goddamned sandwich?
This is...
Egregious.
Which is why I am having Subway for my dinner tonight. I will not miss out on the possibility to deck my Nathan Drake in the most gaudy advertisement I've ever seen.
In all seriousness, This is just... Terrible. It seems like a joke it's so bad. This cross-promotion is the largest and most invasive I've ever seen, and what's more, it's coming from somewhere I didn't expect it to. The MW3 Pepsi thing, yeah, I get it. It's a big game, and everyone wants to get in on it. But at least that kind of makes sense. Everyone could use some double XP. And besides, that whole promotion stays firmly detached from the game. This.... This presumably good game is going to be forever marred by dudes running around in Subway shirts. Don't get me wrong, I will be one of those dudes because I find this absolutely hilarious. But it's still a little sad to see this game go down this path.
And I feel for the extremely talented people who had to make this shit. I mean, think about that for a moment. You've worked all your adult life to achieve the position you're in right now. You've been working on a dream project for a couple of years, putting your blood, sweat and tears into it. Then word comes down: Go make a Subway sandwich and put it in your proverbial baby. We need more money, your work wasn't good enough. What a slap in the face it would be, to have your game be forcefully injected with advertisement.
Log in to comment