So what is the incentive to find a job in the gaming industry?
 
From the gaming press side of things,  real job positions are scarce and most of them pay very little.
 
From the development side of things, you work your ass off and spend years upon years of your life training, only to end up getting paid less than most other types of software programmers, and eventually getting the boot when your company invariably lays off leagues of people. One "bad" game and you can pretty much hang in the towel.
 
It seems the only good positions are in the periphery jobs market. Marketing manager, PR shill, etc.