Bioware essentially destroyed the Mass Effect universe as we know it, leaving players with no real incentive toward continued exploration of the universe through DLC. Beyond that, players are simply pissed off at the poor quality of the ending and want something better. If Bioware changes nothing players aren't going to blow up EA's headquarters or start hacking their websites (I hope), but many of them will not remain Bioware consumers. Changing the ending so that players have an incentive to continue playing is just sensible business.
From Jeff's Review: "And though it leaves a hint of an opening for some further adventures in this universe via a really hokey post-credits sequence, the actual endings provide a decent bit of closure for your Shepard story..."
This is a damned lie. Now Giant Bomb joins ranks with practically every other game journalist who fed their readers the same lie and ridicules those very readers for having the audacity to be outraged by the deception.
EDIT: And to everyone harping on about the games-as-art nonsense, there comes a point where any desire for artistic integrity is eclipsed by the promises made to the consumer. When you say that your product is going to include something (multiple highly divergent endings) and then decide on the basis of artistic license that you will not, in fact, include that thing, you are a LIAR. Thousands of us were persuaded to purchase this game under false pretenses, and we believe Bioware should be called to account for this.
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