@antime: this would NOT have gotten made if they didn't demonstrate the public's desire for it, and what better way than a kickstarter campaign? I think it serves its purpose nicely here and in this case really isn't deserving of your ire.
They could have done it as a regular pre-order campaign or ran ads or whatever, since the Kickstarter money was clearly irrelevant. This is not what crowdfunding is for. It will also only further skew people's view on what a game actually costs to make.