@bisonhero: I mean judge for yourself. It's pretty insane to me. I hate pre-order bonuses all together (which is why I don't pre-order a game until maybe the day before it comes out and there are reviews) but this basically has it so you can't even get all the bonsues in one go. You were selecting options from tiers like you were making a load out in Call of Duty or something. Plus it seems to me it's trying to leverage players into marketing the game for them by getting other players to pre-order the game so they can get an extra costume or something which is shitty.
I think the example you provide sucks too in its ways but at least it's basically you just get a free game possibly out of it. That is about as good of a pre-order bonus as you could get.