Booth babes are so utterly benign that I can't help but see this as a lazy, self-serving attempt at manufacturing moral outrage so that when we inevitably move on, everyone can pat themselves on the back and say "Hey, I helped." And then when we complain about it next year, we can all go "Don't look at me, I tried to fix it before."
With regards to the broader issues, you can say "Oh, well the talk is good", but we've been talking about it for years and we've been saying the exact same bloody things for years but no one seems to want to sit down and actually do something about it, no one seems to even have a clue how to do something about it and at the end of the day, we're all just saying that it's not on and then leaving people to their own devices.
To dissolve this practice would require a complete reformation of culture. It's a practice that has and continues to be used in every facet of marketing. It's a more convoluted and penetrated topic than you might believe it is.
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