My thoughts on how to save the WiiU.

The WiiU has been a pretty large failure in terms of being able to pull the major third parties back to Nintendo’s system. The WiiU was designed to give the hardcore a Nintendo platform they could play all their normal 3rd person shooters and FPS’s on, as well as Nintendo’s latest and greatest Mario and Zelda games. They started out well with Mass Effect and ZombiU, but since launch none of the major third party games have gone to the WiiU (Bioshock Infinate, Crysis 3, Skyrim, Saints Row: The Third, Battlefield 3 etc). This lack of support from the third parties has been compounded by Nintendo’s complete lack of major games for the system a year after launch, Pikmin 3 being the first really ‘new’ WiiU game from Nintendo.

This has resulted in pretty horrible sales figures for the WiiU [1, 2, 3], not only this but third parties have been slowly walking away from the system.

With the WiiU struggling to compete even with systems that are (on a performance level) even with it, it seems silly and foolish to think that it will be any better when the Xbox One and PlayStation 4 launch later this year.

So with that in mind, these are my suggestions on how to make the WiiU a value proposition for general consumers and people who want a good gaming system from Nintendo.

  1. Drop the name. The marketing has been part of the problem for the WiiU since launch. Its name and marketing have resulted in people confusing it as a Wii accessory, because why wouldn’t they? It’s mostly advertised with the controller up front and the actual system in the background and it has Wii as part of its name, not Wii 2 but WiiU… what does that even really mean? My Suggestion, Super Wii. With a name like Super Wii there is absolutely no confusing it with being an accessory, it sounds like a better and improved Wii as well as harking back to Nintendo’s amazing history in the console market.
  2. Stop charging for NES games. There are systems on the market now for less than $100 that will allow you to run an emulator (for free) and then you can very easily fill up a very cheap memory stick with the entire NES catalogue if you wanted and run NES games for free on a very cheap system that you can then use for other things. Nintendo cannot compete with this kind of market, so don’t try. By offering up NES games for free on both the 3DS and Super Wii they would make people go to the online stores they have and use them. It would also mean that anyone who bought a Super Wii would have access to all the games from the NES that they wanted on an official Nintendo system. Giving the Super Wii a value to people who have already moved on to Microsoft and Sony systems but still love playing those old games.
  3. Create a WiiU Ambassador system. This was a great idea when they did it for the 3DS and they should do it again post Super Wii relaunch. With this program your profile gets a special icon next to your Mii avatar, but you also get complete access (for free) to the SNES library. This means that people who have already invested in the system (the people helping Nintendo stay alive) are being rewarded and given a reason to actually turn the system on, rather than simply reading about delays to the next major Mario or Zelda titles.
  4. SNES games for $1-2 each. Emulators make SNES games as easy to emulate as NES games, but they still look and play better than most phone games and still have a value based almost solely on that. But they pricing needs to be competitive and they need to be easily accessible. Apple did it with music using the iTunes store, charging 99c a song, Nintendo can do the same with SNES games. Having NES games for free and then the majority of all the SNES games for next to nothing would mean that people could pick up a Super Wii and have access to all their favourite Nintendo games and be able to play them on their TV with a proper controller, without having to buy someone else’s system.
  5. Console redesign. The Super Wii should be akin to something like the Wii Mini, there is no need for Nintendo to have such an expensive system, make it a top loader, make it from cheaper plastics, reduce the cost it takes to make the system. On top of that, recolour the system so it matches the colouring of the SNES (greys and purples), to set it completely apart from the WiiU.
  6. Lower the price. With PS3’s and 360’s dropping in price and the pre-orders already selling out for the PS4 and XBone’s they need to be able to compete.

By giving the system a new name, look and value proposition Nintendo would make the Super Wii not only the place for Mario, Zelda and other Nintendo games it would also make it the place to get all your favourite Nintendo games from history without having to spend much money doing so. Gamers who skipped on a Wii could pick up a Super Wii and have access to all the great Wii games as well as all the classic Nintendo games and any future games.

Nintendo has to do something if they want to survive, they have (for whatever reason) committed to making a new home console, they have to make it work.

22 Comments

[Blog] I don't understand Nintendo...

Ok so I don't really like Nintendo, I mean ofc I have many versions of the Gameboy and a 3DS, along with a Wii, and apart from my Gameboy I've not really enjoyed any of the systems I've used or owned. But that's fine, I'm not really the person Nintendo games are aimed at and this isn't really aimed at why I don't like Nintendo, but what I can't understand is why Nintendo who has this HUGE library and history of well loved games and has the most diehard fans of pretty much anyone in gaming hardware at this point, why they made the WiiU and why they didn't make something for their fans.

What I mean is, Nintendo has a growing grass-roots fanbase of people who have been buying, reproducing, modding and making music from their old hardware and software. Chip-tunes is the PERFECT example of what Nintendo should be doing, sure it's a small market, but Nintendo don't actually need to do much at all, if they made a version of the original Gameboy, with a backlit screen and some more audio-out ports and allow people to mod it, they could sell for all profit, and that small market could be given room to grow because of the newly gained attention... and Nintendo bearly have to do anything, the hardware is already available and cheap.

On top of this NES/SNES collecting has grown into something of a phenomenon for people of a certain generation of gamer, not only that but there are developers actually making new games on the NES hardware. There are also shops selling reproduction carts for people who can't afford to collect the insanely expensive original carts as well as people selling new plastic cases for people to protect their carts in.

So why doesn't Nintendo push out a totally open, region free NES or SNES that can play either title? Let people have the hardware they can mod and play around with, the hardware is so dated my 5yr old watch can run SNES games, the hardware is cheap and available, the audience already exists and is almost exclusively a Nintendo fan. Hell Nintendo could even make limited edition Zelda or Mario versions of these machines and sell them for $99/199 and people would buy them...

It seems to me that there is this HUGE Nintendo core fanbase that uses Nintendo hardware for all kinds of things (making games, hardware/software mod's and making music), why Nintendo doesn't give this grated niche but die-hard fanbase what they want and make money from them I have no idea.

Instead of using the WiiU as there 'next gen' system, they should focus 100% on making the 3DS the tide over until the actual next gen (ps4 etc) and in the mean time give their hardcore base what they want and show there actual fans that they haven't forgotten about them....

Start the Conversation