I bought it. I have played some and while it is a good game there just isn't enough content to justify the price. It is one third less than Titanfall or Battlefield which both have immeasurably better production values and much more content (Battlefield has a whole single player campaign they made.) this game may sell to kids and people looking for something to play before Titanfall (I bought it) but a year from now it would be dead at $40.
On the other hand at least it is a good game that's fun to play. It could have been a total cash grab but they made a solid product. Just not enough of it to justify the price tag.