Movies are the same way every time. Games are not. I could be watching a guy restart the same checkpoint in Ninja Turtles for the NES over and over and over, or I could be watching a tightly optimized speed-run.
Performance is the key differentiation here. In both cases Konami made the game, but in some regard, they're merely setting the stage. Does the original construction team of Carnegie Hall get a commission every single time an orchestra plays there? No, that's silly. The draw is who is playing there. Of course, the analogy could be interpreted a different way: a game is not the stage, it's the song, and in that regard, song owners AND performers get paid for a performance.
I suppose it depends on how much you're watching to see the game and how much you're watching just to listen to the personality, and I feel like that's too subjective to be able to regulate, maybe?