The best way to combat traditional gaemz jurnalizm is to engage in actual journalism. I'm a believer that good writing and research can produce top quality, worthwhile articles with nary a game trailer or advertising hook in sight. But that requires a lot of work. There are plenty of very real, very relevant issues to be considered about misogyny and race in the video games industry, but doing the leg work to create quality postings isn't worth the clicks (Which is what most websites are interested in generating). Far easier to just say, "Here are my thoughts on the evils of the industry," and move on to something else.
The problem is, navel-gazing articles about the state of games media, without well-thought-out arguments and evidence, rarely add anything to the conversation. Whether they be about advertising in the media, a lack of female protagonists, or some other potentially troubling issues, the half-considered thoughts that are much of the content coming from folks like Ben Kuchera only add to the noise of controversies. Worse, they pull attention away from real solutions and insight.
I don't blame people for getting mad about these bandwagon posts. I'm all for standing up against ills you see in the world, but people also need to think clearly about their position and its implications rather than just spewing forth their thoughts. But I suppose if we could convince people in any profession or pursuit to stop and "think" about what they were doing, we'd solve a lot of the world's problems altogether.
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