Virtual reality falls into the "wearables" category, and that means it actually has to look sexy to have a larger appeal. The same conversation is happening around Internet-connected watches and glasses. Your average person is going to laugh at the prospect of wearing a Google Glass product in its current form because it looks so goofy and obviously tech-y. Virtual reality has the same issue.
The difference between the Oculus and watches and Google Glass is that the Oculus isn't designed to be worn outside of your home. In fact, since isolation is such a part of the experience I'd say it's not even designed to be worn around another person at all.
That's not to say it should look like crap, but I think its design sensibilities should be more in line with full cup headphones and appliances than with fashion accessories and other "wearables".