@lylebot: As a heavy Premiere and AE user, I agree, it's really disheartening that they did that. Knowing that I can stick with CS6 is of little benefit as I know I won't be able to receive future updates without paying them per month. It's actually really shitty. Maybe if the prices were lower? But even then... I'm assuming piracy of the Master Collection has led them to this point - among many other things.
I don't believe we'll ever need a sub to play a game - that feels like they'll be shutting out an entire subset of people to their games. The way it is now is that you pay to play vault games, which is an expanding catalogue (and is pretty awesome), and you get a discount on new DLC and games, as well as trials with transferable progress. $5 for a 30 day rental on 4 (or more, in the future) games is not a bad deal by any means. Maybe competition will drive these prices down even further, who knows. My point is that they wouldn't end up putting new games on a service like this and charging the same price, as it's a shot in the foot. If Madden was given to users who subscribe at a $40/yr service (theoretical price) rather than $60/game transaction, they'd be losing money. Even more so when you factor in that there are other games coming out that would need to be included in that subscription that they'll still only be making money once, not twice, or three or four times.
I can't see it going in the direction of a cheap yearly sub, just to have the permission to buy a game - judging by the way the market has been lately, there would be an enormous consumer backlash, and that will revert that business decision.